Nielsen Benefits Group Merges with Digital Insurance

“Bringing NBG into our fold bolsters Digital’s stronghold in the small- to medium-sized business (SMB) sector in the West Coast market,” says Mike Sullivan, executive vice president and chief marketing officer of Digital Insurance. “Craig and his team are respected for their strategic approach to business, consulting with clients to meet business objectives, manage costs and provide attractive employee benefits packages.

DBA combines the commitment of experienced, local market advisors with the sophisticated technology and innovative resources of a respected national company. Employers receive access to a broader variety of carriers, dynamic tools, proprietary products and the ability to effectively navigate the complexities of health care reform.

“Digital’s unparalleled technology and scope of services broaden our capabilities and enable us to better serve our clients,” explains Nielsen. “There is a common thread to our approach to business, and we speak the same language. Like Digital, NBG has always emphasized customer service, rather than sales.”

Established in 1986 as a full-service employee benefits firm, NBG has worked with many businesses throughout California in myriad industries, including professional services firms, manufacturing and agriculture.

“The partnership with Digital increases and strengthens our capacity and capabilities, allowing us to offer and deliver client analyses in a timely manner,” says Nielsen. “Access to Digital’s wealth of resources also provides a tremendous asset for our clients, especially as we move forward with health care reform.”