Business for Peace 2010 awards ceremony honours seven winners

OSLO, NORWAY — (Marketwire) — 10/18/10 —

The Business for Peace Foundation and the InternationalChamber of Commerce (ICC) today honoured seven top international leaderswiththe 2010 Oslo Business for Peace award. The Award ceremony took place attheOslo Town Hall, Oslo Rdhus, during Oslo Innovation Week. The Awardsrank as oneof the most esteemed acknowledgements to champion businessworthyleadership.

Winners of the 2010 Awards are Francis Yeoh (Malaysia), Stef Wertheimer(Israel), Venkataramani Srivathsan (Nigeria), Emily Cummins (UK), WilliamRosenzweig (USA), Ratan Tata (India) and Roberto Servitje Sendra (Mexico).TheMaster of the ceremony at the Oslo Town Hall was experienced NorwegianTV-newsanchor, Einar Lunde.

A keynote address and introduction to a debate on being businessworthy wasmoderated by Mr. Jan Egeland, Director, Norwegian Institute ofInternationalAffairs. Mr. Egeland has been prominent in several peace processes thatincludethe Oslo Agreement between Israel and the Palestine Liberation Organization(1993), and was Special Advisor to the UN Secretary General for ConflictPrevention and Resolution from 2006-2008.

Other keynote speeches were delivered by Mr. Rajat K. Gupta and Mr. JeremyRifkin.

Chairman of the International Chamber of Commerce Mr. Gupta addressed theeffortbeing undertaken in the field of corporate social responsibility (CSR) aspartof the run-up to the centenary of ICC.

“ICC has long pioneered responsible entrepreneurship as the driving forceforsustainable economic development,” said Mr. Gupta. “Sustained profits andprinciples are mutually supportive and more and more companies viewcorporateresponsibility as an integral part of their systems of governance.”

Mr. Rifkin, American economist, writer, public speaker, political advisorandactivist, spoke on the importance of ethical and responsible business. Hislatest book, The Empathic Civilization, focuses on the new global economyandhow it is leading to an increased focus on showing ethical awarenessthroughCSR.

The panellists in the ensuing debate were Mr. Gupta, former Prime MinisterofNorway Kjell Magne Bondevik, and one of the 2009 Business for PeaceHonourees,Mr Anders Dahlvig, then CEO of IKEA.

The Award committee comprises Professor Muhammad Yunus (winner of the NobelPeace Prize for 2006), Professor Wangari Muta Maathai (winner of the NobelPeacePrize for 2004), and Professor A. Michael Spence (winner of the SverigesRiksbank Prize in Economic Sciences in Memory of Alfred Nobel for 2001).

“The 2010 Business for Peace Honourees have each helped clear a path to abetterway of coexisting, and they are showing the rest of us how to help improveourown lives, and those of others, in mutual collaborations that achievegreaterprosperity and peace and stability for many, not just a few. They are animportant counterweight to the skepticism directed towards business, andtheirwork is proof that business can show a better way,” said Per LeifSaxegaard,Chair of the Business for Peace Foundation during his ceremony speech.

The Business for Peace Foundation was founded in 2007 in the belief thatsocially responsible and ethical initiatives are not merely windowdressing, butwill stand the test as a business case, and gradually, as the moral cultureofcorporations matures, constitute an integral part of modern business.

Supporting partners of the Business for Peace Foundation, headquartered inOslo,are ICC, the City of Oslo, the Oslo Chamber of Commerce and the initiatorsofthe Oslo World Trade Centre.

The 2010 Oslo Business for Peace Award winners are:

About this year’s seven Honourees:

Ratan Tata (India)

Ratan Tata is Chair of the Tata group, India’s largest conglomerate. Hispersonal view is that the group’s sense of social responsibility does notcollide with the creation of shareholder value. Tata gives away on averageeightto 14 per cent of its net profits every year through dedicatedphilanthropicprogrammes.

Stef Wertheimer (Israel)

Stef Wertheimer is the founder and honorary chair of Iscar MetalworkingCompany,one of the world’s largest manufacturers of carbide cutting tools. Hiscommitment to peaceful coexistence between Israel and its neighbours isreflected in many of his business ventures. He is also recognized for hislifelong efforts in educating people to cease their hostilities and harnesstheir energies toward a more meaningful way of life in the region.

Francis Yeoh (Malaysia)

Francis Yeoh is managing director of the YTL Corporation Berhad, Malaysia’sleading integrated infrastructure conglomerate. He believes that asustainablebusiness means one which can thrive in the long term and that truesustainability has four equal components: social, economic, environmentalandcultural.

Roberto Servitje Sendra (Mexico)

Roberto Sendra is chair of Grupo Bimbo, a multinational baking enterprise.GrupoBimbo has a significant social responsibility programme, which is closelyrelated to health, the environment, society (poverty and food distribution)andthe wellbeing of its workers. In terms of health, the group has been makingserious efforts to promote exercise as a way of life. On the environmentalfront, it has set a leading example through its efforts to recycle and toreducewater consumption while supporting a major reforestation campaign inMexico.

Venkatramani Srivathsan (Nigeria)

Venkatramani Srivathsan is managing director of Nigerian operations atOlam, aleading global supply chain management company for agricultural productsandfood ingredients. He has created the rice extension farming and out-growerprogramme in collaboration with farmers’ organizations and NGOs. Thisprogrammehas allowed Olam Nigeria to increase overall returns to rice farmersthroughenhanced productivity, improved quality and guaranteed buy-back of crops.

Emily Cummins (United Kingdom)

Emily Cummins designs products to improve the quality of life in developingcountries. She designed and created a multi-bucket water system totransportwater effectively across southern Africa. Her sustainable refrigerator usessolar heat to provide refrigeration cheaply and easily. Ms Cummins gave herdesign away so that as many people as possible could build their ownsustainablerefrigerators. Her product is now serving the everyday needs of countlessfamilies across southern Africa.

William Rosenzweig (United States)

William Rosenzweig is managing director of Physic Ventures, whose purposeis toinvest in companies which create value through delivering innovativesolutionsfor preventing disease, promoting consumer-driven health and ensuring asustainable planet for future generations. His vision achieves a union ofbusiness performance with a higher purpose by creating strong clusters ofexperienced enterprises working with companies in developing countries tocreatebenefits which go beyond bottom-line considerations.

Additional facts about the keynote speakers at the Oslo Summit 2010:

Rajat K. Gupta became Chairman of the International Chamber of Commerce on1July 2010. He is also the Senior Partner Emeritus of McKinsey & Company. MrGupta served as the Managing Director Worldwide of McKinsey from 1994 to2003,and as Senior Partner Worldwide from 2003 to 2007. Mr. Gupta is anindependentDirector of Procter & Gamble, AMR Corporation, Harman International, QatarFinancial Centre, and a Strategic Advisor to Sberbank. He is also theChairmanof the Board of Genpact and New Silk Route Private Equity. Mr. Guptapossessesan in-depth knowledge of the United Nations, having served as the UNSecretary-General’s Special Advisor on UN Reform. He is on the Board of theRockefellerFoundation and is active in many non-profit institutions focused oneducation,health and development, including, Chairman of the Board of the IndianSchool ofBusiness, Board of Associates of the Harvard Business School, ChairmanEmeritusof the Global Fund for AIDS, Tuberculosis and Malaria, Chairman of thePublicHealth Foundation of India, Chairman of the Advisory Board of the Bill &MelindaGates Foundation, and Co-Chair of the American India Foundation. Mr. Guptajoined McKinsey’s New York office in 1973, assumed leadership of itsScandinavian offices in 1981 and its Chicago office in 1989. In his 34-yearcareer in consulting, he has served many leading companies on a broad setoftopics related to strategy, organization and operations.

About the Business for Peace Foundation

The aim of the Business for Peace Foundation is to increase the awarenessof thebusinessperson as an individual about the strength of the ethical businesscase,and thus inspire business people as individuals to help foster peace andstability through their work and what the Foundation calls “businessworthybehaviour”. The ICC has entered into a formal agreement with the BusinessforPeace Foundation with the mutual goal of identifying business peopleworldwidewho are showing the way on ethically responsible business practices.

About ICC

The International Chamber of Commerce is the largest, most representativebusiness organization in the world. Its hundreds of thousands of membercompanies in over 120 countries have interests spanning every sector ofprivateenterprise.

A world network of national committees keeps the ICC InternationalSecretariatin Paris informed about national and regional business priorities. Morethan2,000 experts drawn from ICC’s member companies feed their knowledge andexperience into crafting the ICC stance on specific business issues.

The United Nations, the World Trade Organization, the G20 and many otherintergovernmental bodies, both international and regional, are kept intouchwith the views of international business through ICC.

Managing Director Francis Yeoh, YTL Corporation, Malaysia (left) shared hisleadership strategies with Jeanette Kvisvik, CEO and entrepreneur ofBarcodesAS, Oslo, Norway

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Emily Cummins (UK)

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William Rosenzweig (USA)

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Chairman Rajat K. Gupta, ICC, (left) and Managing Director Francis Yeoh,YTLCorporation, Malaysia (right)

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