PR Newswire Strengthens its Primary Global Media Data Offering With Acquisition of Leading French PR Data Provider

Marylise Fortin, Hors Antenne’s founder, will remain with the businessand commented: “The acquisition and integration of Hors Antenne within thePRN group of companies will allow us to support our clients’ internationalcommunication requirements by bringing together best of breed data.”

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About UBM

UBM focuses on two principal activities: worldwide informationdistribution, targeting and monitoring; and, the development and monetisationof B2B communities and markets. UBM’s businesses inform markets and serveprofessional commercial communities – from doctors to game developers, fromjournalists to jewellery traders, from farmers to pharmacists – withintegrated events, online, print and business information products. Our 6,400staff in more than 30 countries are organised into specialist teams thatserve these communities, bringing buyers and sellers together, helping themto do business and their markets to work effectively and efficiently.

SOURCE PR Newswire