Reportlinker Adds The Future of Premium, Ethical and Healthy Snacks: The Factors Shaping Innovation and Key Manufacturer Opportunities

The industry wide trend to reduce fat, sodium and sugar in snacks has led to the development of trans-fat free products, calorie-counted portion packs as well as the addition of nutritious ingredients such as whole grains. Other leading trends covered in this analysis include functional snacks, sports and energy products and natural snacks.

About the author 2

Disclaimer 2

Executive summary 9

Market drivers and resistors 9

Growth opportunities in the savory snacks market 10

Innovation and NPD in the savory snacks market 11

Key trends and product examples 12

Chapter 1

What is the report about? 13

The market defined 13

Report structure 14

Chapter 2 Market drivers and resistors 15

Summary 15

Changing consumer demand 16

Ethical consumerism 17

Sustainability and local sourcing 17

Fairtrade and organic 19

A move to expectations of positive health 20

Health concerns 20

Self medication and performance culture 21

The impact of the aging population 22

Consumer sophistication changing influences and expectations 23

Sophistication being driven out of emerging markets 23

Mass customization 24

Broader influences and changing expectations 26

New pressures on manufacturer innovation 31

Market competition 31

Private label 31

Pressure to premiumize 33

Regulation and legislation 34

Trans fats 34

Industry self-regulation 35

Advertising restrictions 36

Food safety 37

Chapter 3 Growth opportunities in the savory snacks market 39

Summary 39

Savory snacks market overview 40

Value by geography 42

Value by country 44

Value by category 45

Value by subcategory 47

The savory snacks market in the US 51

Emerging markets for savory snacks 54

Chapter 4 Innovation and NPD in the savory snacks market 56

Summary 56

Innovation type 57

Regional analysis 58

Category analysis 71

Category overview 71

Other savory snacks 73

Potato chips 74

Nuts and seeds 76

Processed snacks 78

Popcorn 78

Packaging analysis 80

Packaging overview 80

Changing position of savory snacks 83

Flavor trends 85

Chapter 5 Key trends and product examples 87

Summary 87

Health 89

‘Natural’ 89

Wellness snacks 90

Vegetable, fruit and nut snacks 91

Baked snacks 92

Dehydrated snacks 93

Freeze-dried snacks 94

‘Free-from’ snacks 95

Reduced fat and salt snacks 96

Functional snacks 97

Superfoods 97

Energy snacks 99

Fortified snacks 100

Detoxifying snacks 101

Weight management 102

Portion control 102

Low glycemic ingredients and satiety 103

Indulgence 104

‘Ethnic’ snacks 105

Intensely flavored snacks 109

Gourmet snacks 110

Sustainability and food safety 111

Chapter 6 Conclusions 114

Five key trends for the future 114

‘Naturally’ functional 114

Convenience 114

‘Ethnic’ snacks 116

Ethical packaging 116

Targeting specific consumer segments 116

Figure 1: Drivers of changing consumer demand in savory snacks 16

Figure 2: Number of farmers’ markets in the US, 1994-2010 18

Figure 3: Growth and sales of sports and energy bars (2006-2014) 22

Figure 5: Number of tourists in 2010 (m) and growth (%) by region 2005-2015 27

Figure 6: Consumer drivers of ethnic snacks 30

Figure 7: Consumers demand for private label goods during the economic downturn 32

Figure 8: Development of premiumization in the UK crisps market 33

Figure 9: Sun Chips Live Brightly advertisement campaign 36

Figure 11: Global savory snacks market value ($bn), 2009-14 41

Figure 12: Global savory snacks market shares by geography ($bn), 2009-14 43

Figure 13: Top 10 savory snacks markets by value ($bn), 2009-14 45

Figure 14: Global savory snacks market value by category (%), 2009 and 2014 47

Figure 15: Growth in savory snacks subcategories, CAGR (%) 2009-14 49

Figure 16: Emerging savory snacks markets by value ($bn), 2009-14 55

Figure 17: Share of new product launches by innovation type (%), 2007-10 58

Figure 18: Share of new product launches by region (%), 2007-10 59

Figure 20: Cheetos Whoosh Cheesy Bugs snacks 62

Figure 21: Savour spicy broad beans and wasabi-flavored peas; Four Seas wasabi-flavored fried

squid snack 62

Figure 24: Tesco cashews and chopped mixed nuts 66

Figure 25: Raw Health fruit and coconut balls 67

Figure 27: Lightning Rods Synergy Beef Stick (original flavor) 70

Figure 28: Risotto Chips (parmesan and roasted garlic, sea salt, spicy marinara) 71

Figure 29: Share of new snack launches by category (%), 2007-10 72

Figure 30: Utz Specials pretzels (extra dark, multigrain, sourdough, unsalted sourdough) 74

Figure 32: G. Willi Food rice and potato crisps (sweet Thai chili) 75

Figure 33: Deep River Snacks kettle-cooked potato chips (original salted) 76

Figure 35: BioSnacky Original organically grown alfalfa seeds 78

Figure 36: 479 degree Popcorn organic popcorn (The Caramel Collection) 80

Figure 37: Sun Chips multigrain chips in compostable packaging (original) 82

potato chips 83

Figure 39: Examples of nutritional fact labeling in the US 85

Figure 40: Trends driving NPD in the global savory snacks market 88

Figure 41: Guiltless Gourmet ‘all-natural’ tortilla chips (spinach, artichoke and parmesan flavor),

ingredients and nutritional facts 90

Figure 42: Sunset Orchards Veggie Snacks 91

Figure 43: Marks & Spencer’s Snack Well edamame beans 92

Figure 44: Kettle Brand baked potato chips in 100-calorie pack (lightly salted) 93

Figure 45: Fruit Wise Fruit Straps variety pack 94

Figure 46: Ariel Fruitwell freeze-dried fruit snack (apple) 95

Figure 47: Holy Cow! Kosher beef jerky (teriyaki) and Sanissimo oven-baked corn nachos 96

Figure 48: Michael Season’s Natural Gourmet potato crisps (sweet barbeque), BIGS reduced

sodium sunflower seeds and Herr’s kettle-cooked, reduced fat potato chips 97

Figure 49: Of The Earth Superfoods Earthers’ Delight and Incan Berries 98

Figure 50: Linwoods nutritional additive nuts and seeds snacks (flaxseed; milled flax;

sunflower, pumpkin and sesame seeds; and goji berries) 99

Figure 51: Perky Jerky Invigorating Beef Jerky (flavored with guarana) 100

Figure 52: Ishikawa Calcium Kuromame Cacao 101

Figure 53: Denroku Ukon no Kaki Pea 101

Figure 54: Kellogg’s and Disney’s Bolt assorted fruit-flavored snacks 103

Figure 55: Majans Bhuja Spicy Peas, Cracker Mix, Original Mix, Fruit Mix and Nut Mix 104

Figure 56: Tropicai coconut chips (hot chili) 105

Figure 57: Green Tree non-fried apple chips (original with peel off) 106

Figure 58: Nanpudo Combi Nuts seafood-flavored peanut snack 107

Figure 59: Tiger Tiger Nutties! coated roasted peanuts (Thai chili) 108

Figure 60: Doritos Collisions tortilla chips (chicken sizzler and zesty salsa) 109

Figure 61: Garden of Eatin’ Red Hot Blues 110

Figure 62: Charlie’s truffled popcorn from Susan Rice Truffle Products 111

Figure 63: Boulder Canyon Totally Natural kettle-cooked potato chips 112

Figure 64: Ricky’s Lucky Nuts cocoa and vanilla bean ‘all-natural’ peanuts 112

Figure 65: Win2 Mini Pocket egg rolls with chocolate filling 113

Figure 66: Key trends in the savory snacks market 115

Table 1: Global sales of fairtrade products (pounds), 2007-2009 19

Table 3: Middle class population size (m) & share of global total (%), 2009-2030 24

Table 4: Inflows of foreign population by nationality (thousands), 2000-2007 28

Table 5: Global savory snacks market value ($bn), 2009-14 41

Table 6: Global savory snacks market shares by geography ($bn), 2009-14 43

Table 7: Top 10 savory snacks markets by value ($bn), 2009-14 44

Table 8: Global savory snacks market value by category ($bn), 2009-14 46

Table 9: Global savory snacks market value by category/subcategory ($bn), 2009-14 48

Table 10: European savory snacks market value by category/subcategory, ($bn) 2009-14 50

Table 11: The US savory snacks market value by category/subcategory, ($bn) 2009-14 52

Table 13: Share of new product launches by innovation type (%), 2007-10 57

Table 14: Share of new product launches by region (%), 2007-10 59

Table 21: Share of new snack launches by category (%), 2007-10 72

Table 22: Top 20 claims on other savory snacks (%), 2007-10 73

Table 23: Top 10 claims on new popcorn products (%), 2007-10 79

Table 24: Top 10 pack types on new snack launches (%), 2007-10 81

Table 25: Top 20 claims used in new snacks launches (percentage of products with claims),

2007-10 84

2007-10 86

SOURCE Reportlinker