From Farm to Fork to Facebook: Farmers and Ranchers Use Social Media to Conduct Outreach to Consumers

With more than 26,000 subscribers that are mostly retailers, Food Nutrition & Science is a free monthly newsletter with articles relating to retailers, manufacturers, farmers, nutritionists, educators, government agencies and more. It’s also a newsletter that services members of the National Grocer Association and offers breaking food news and articles on food safety and industry-wide green initiatives.

In addition to the Farmers and Social Media article, this month’s publication also features a study on “foragers,” a new position within a major national food service operation company who’s charged with the task of finding yet-to-be-discovered food producers, and hidden gems from local farms within their particular region. The forager’s job is to seek out unusual products and find synergies between the needs of the chefs who prepare the food for the company.

“This is terrific,” says Lempert. “First and foremost it’s about finding the best flavors and freshest foods that create a better product, and therefore it’s sound business. But as a result, it’s helping small business and growers and ultimately the environment, so it’s a total win-win.”

SOURCE Food Nutrition & Science