General Mills Inc. Launches Its First Spanish Language App for Apple(R) iPad – Que Rica Vida Recetario(TM)

According to Adriana Amione, Executive Chef of General Mills’ Hispanic Kitchen, and the person responsible for creating most of the recipes in the new app, “Consumers continue to ask us for recipes and solutions as they work to prepare traditional and convenient meals for their families. Today’s social media tools give us another, more modern way to respond to their requests.”

The app also connects directly with QueRicaVida.com’s web site, where users can immediately access more recipes and a wealth of other useful information about parenting, health and education.

One of the world’s leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, HAagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.