Mahindra USA Inks Sponsorship Deal with Bill Dance

The world’s leading agricultural tractor producer is pairing with one of the most famous anglers in the country as Mahindra USA has agreed to a three-year personal endorsement and sponsorship deal with championship fisherman Bill Dance, star of the popular “Bill Dance Outdoors” series on Versus and “Bill Dance Saltwater” series on the Outdoor Channel. The deal commences in January 2011 and includes sponsorship of the series and the accompanying web site, For his part, Mr. Dance will be making personal appearances and testimonials on behalf of the tractor leader.

Mahindra USA has agreed to a three-year personal endorsement and sponsorship deal with championship fisherman Bill Dance, star of the popular “Bill Dance Outdoors” series on Versus and “Bill Dance Saltwater” series on the Outdoor Channel. (Photo: Business Wire)

“Mahindra tractors have the qualities I admire – they’re tough, powerful, and durable,” said Dance. “I am pleased to have my name mentioned with Mahindra, the number one selling tractor in the world.”

From his home and production studio in Collierville, Tennessee, Dance oversees a fishing empire that includes his TV shows, tackle endorsements, how-to seminars, and a very popular web presence. “Bill Dance Outdoors” is one of the oldest, continuously running television shows of its type. It has aired since 1968 with a primary focus on sport fishing.

Dance developed his love affair with fishing as a kid, wading Mulberry Creek in Lynchburg, Tennessee with his grandfather. Over the years, he has won numerous titles, including 23 National Bass Titles and three-time B.A.S.S. (Bass Anglers Sportsman Society) Angler of the Year. Dance retired from competition in 1980 at the age of 39, is credited with catching the first bass in B.A.S.S. history, and popularized the “Carolina Rig” for bass-fishing.

“Tractor owners tend to be outdoorsmen and women, and Bill Dance is an icon in that realm, so it makes perfect sense for us to team up with him,” added Mahindra USA Vice-President – Marketing and Organizational Development Mike Hilderbrand. “We are proud of our association with a man of Bill’s stature and look forward to a great partnership.”

Mahindra USA (MUSA) is part of the US $7.1 billion Mahindra Group’s Automotive and Farm Sector – the #1 selling tractor company in the world, based on volumes.

For the past 26 years, the Farm Sector has maintained its leadership position in the Indian tractor industry, the world’s largest tractor market, and has a global presence with operations in 35 countries.

In its quality journey, Mahindra’s Farm Sector has won the Deming Application Prize in 2003, followed by the Japan Quality Medal in 2007. It is the 20th Company in the world, the 2nd company in India, and the only tractor manufacturer in the world to achieve this distinction.

The Sector has 5 state-of-the-art manufacturing plants in India, 2 plants in China, 3 assembly plants in USA and 1 assembly plant in Australia. The Sector also has a subsidiary agricultural tractor manufacturing company in India known as Mahindra Gujarat Tractor Limited (MGTL).

Houston, Texas based Mahindra USA (MUSA) is a wholly owned subsidiary of Mahindra & Mahindra Ltd. and began selling tractors in the USA in 1994. MUSA has since grown rapidly due to high customer satisfaction levels and strong customer referrals. Mahindra USA has three distribution points in the USA to help meet the needs of its customers and the growing demand for its products.

Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1 billion Indian multinational. It employs over 100,000 people across the globe and enjoys a leadership position in utility vehicles, tractors and information technology, with a significant and growing presence in financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is an embodiment of global excellence and enjoys a strong corporate brand image.

Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range player with a presence in almost every segment of the automobile industry, from two-wheelers to CVs, UVs, SUVs and sedan. Mahindra recently acquired a majority stake in REVA Electric Car Co Ltd. (now called Mahindra REVA), strengthening its position in the Electric Vehicles domain. The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business and information technology services company, Satyam Computer Services. The company is now known as Mahindra Satyam.

Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008-09.