Newly-Designed Disney Store Opens in San Francisco

Disney Store unlocks the imagination of the Bay Area today with the opening of its newly-designed store in San Francisco, CA. Taking center stage is a celebration of the store’s creative technology, including innovative projection of Disney animation, lights, and colors onto towering polypropylene “magical trees” springing up throughout the store. Now a signature icon for the new stores, the larger-than-life trees create a new and unique way to bring to life Disney’s most beloved stories. Guests will be delighted to see that in tribute to San Francisco’s nearby forests, the new Disney Store is uniquely built around a two-story Lucite tree that transforms and coordinates color changes and lighting with trees throughout the store.

San Francisco families will see Disney Store branded-cable cars traveling the Powell Street route, celebrating the opening of the enchanting new store on October 22. (Photo: Business Wire)

“Disney Store returns to San Francisco with a new design that complements the creativity and innovation that the city is known for,” said Molly Adams, vice president and general manger of Disney Store North America. “The Disney Store design team took inspiration from the City’s architecture and surrounding environments to once again re-imagine the Disney Store experience, and deliver a destination that is both authentically Disney yet tailored for local San Francisco families.”

Disney Store’s new design concept aims to deliver the best 30 minutes of a child’s day through interactive experiences that only Disney can offer such as a Magic Disney Princess Mirror, Lucite Magical Trees and the Disney Store Theater featuring the latest Disney entertainment. San Francisco is the first Northern California location to have a newly-designed Disney Store. The two-level 6,400-square-foot store integrates environmentally-friendly features such as 100% recycled materials in the flooring and perimeter fixtures. Care was taken to use eco-friendly, zero-VOC paint for all surfaces in the store, low energy consumption LED lighting and high-efficiency plumbing fixtures to conserve water.