After all, who better to tell the story regarding the dairy industry, its impact on local communities and the vital role this industry plays in providing consumers with a quality product than the dairymen themselves? Consumers will have the opportunity to become a virtual part of the farm, learning about all aspects of the dairy industry in a fun and interactive way.
The website, dedicatedtodairy.com, hosts real stories about life on the farm and shows where and how dairy foods are produced with focus on economic impact, environment practices and animal husbandry. Interactive features, social media links and blogs are also included. QR codes will also be developed so visitors can have easy access to specific sites and information.
“Not everyone gets a chance to visit a dairy farm,” Rowlett said. “But through this campaign, we can introduce a lot of folks to our cows, our milk and our land. I look forward to the opportunity to show them around the industry, answer their questions and demonstrate how proud we are to produce the products they enjoy every day.”
SOURCE Southeast Dairy Association