Viral Video Campaign Face Your Food

The production of food has a major impact on our world. Thousands ofplant and animal species are under threat due to harmful agriculturalpractices. Farmers across the globe are suffering because of unfair trade.The viral video campaign ‘Face Your Food’ invites people from across theglobe to hold the food industry accountable for the way our food is produced.

Corporate responsibility

The food industry has the power and the responsibility to make sure thatthe production of the food we enjoy does not harm our planet. FairfoodInternational, a non-profit lobby organisation, encourages food and beveragecompanies to live up to their responsibility and make their products moresustainable.

Global online support

Lobbying multinational companies to change their production and trademethods requires tremendous public support. On UN World Food Day Fairfoodlaunched its viral video campaign ‘Face Your Food’ to rally support. Thiscampaign invites people from across the world to film themselves whileeating. The video is then automatically slowed down and played backwards.This faces us with the question where our food comes from. By participatingin this campaign and showing your support for Fairfood on Facebook, you canjoin the fight for a sustainable future.

Note to editors

SOURCE Fairfood International