Late bloomer: Income growth will spur demand, but consumers will buy from other stores
Florists in the US
Traditional florists are feeling the heat from supermarkets and online retailers, which are luring customers by carrying comparable products at lower prices. To recoup some of the losses from this increasing competition, more florists will join national floral wire services. Others will take advantage of technological advances to increase their operating efficiency. However, the industry will continue to struggle under growing price pressures, which will keep profit low and push underperforming florists out of the industry altogether.
This industry retails cut flowers, floral arrangements and potted plants. Firms purchase these goods from domestic and international flower farms and wholesalers, and then they sell them to the general public. This industry excludes operators that primarily operate as electronic shopping websites and mail-order companies.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.
ABOUT THIS INDUSTRY
INDUSTRY AT A GLANCE
PRODUCTS & MARKETS
JARGON & GLOSSARY