New Statewide Campaign Launches — Encourages Californians To ‘Invest From The Ground Up’

The “Invest From the Ground Up” campaign will initially roll out in five pilot communities, which are in the process of being selected. In each city, the campaign will seek to partner with existing city, community and professional organizations, along with business owners and homeowners, to help show that when Californians invest from the ground up, they not only create and nurture great neighborhoods-they get back much more than they put in.

“In all my years working on urban forestry, I’ve never seen an effort to raise awareness and support for our trees quite like this one. It’s injecting a fresh perspective and a compelling argument into the public conversation about how to spend our resources,” said State Urban Forester for the California Department of Forestry and Fire Protection (CAL FIRE) John Melvin.

SOURCE California Urban Forests Council