Beringer, Meridian and Chateau St. Jean Team Up With Brickfish to Promote Green Living

“Beringer, Meridian and Chateau St. Jean wineries contribute to the greening of our planet through their commitment to sustainable farming practices and minimizing negative impacts on the environment. For example, Beringer hosts the largest solar energy installation on a United States Winery,” said Lee Miyamura, Meridian Winemaker. “The ‘How Green Can You Go?’ campaign is an effort to promote greener living and to help raise awareness of the importance of reducing our environmental footprint. We look forward to learning about all the ways people contribute to the preservation of our planet.”

Ten winners will be selected by Beringer, Meridian and Chateau St. Jean from the top 250 highest scoring eligible entries to win e-Moto High Performance Electric Scooters.

Brickfish social media campaigns enable brands and agencies to launch online marketing campaigns that get consumers engaged in a meaningful brand dialogue throughout the social Web. Consumers create exciting, personalized brand-focused user-generated content (UGC) and then virally share the campaign and their content with their vast social networks via widgets, IM, blogs, email and more. Campaign participants interact with the brand campaign in a variety of ways that include creating, reviewing, sharing, voting upon, and watching brand-relevant content. This powerful viral marketing vehicle generates extensive brand awareness, engagement, reach and results.

“The ‘How Green Can You Go?’ campaign is a great way for Beringer, Meridian and Chateau St. Jean to communicate their message of sustainability,” said Nichole Goodyear, president/CEO and co-founder of Brickfish. “This campaign helps remind us all to become aware of our impact on the environment, which is integral for the future of our earth. We are confident this campaign will be powerful in generating awareness for greener living.”

Beringer, Meridian and Chateau St. Jean wineries are owned by Foster’s Wine Estates, which is committed to contributing to the greening of our planet through sustainable farming practices and minimizing negative impacts on the environment.

Brickfish(R), the leading social media marketing solution, enables brand advertisers to reach their target audience on the social Web through viral marketing campaigns that engage consumers in a meaningful brand dialogue. Consumers create exciting, personalized brand-focused user-generated content (UGC) and then virally share the campaign and their content with their vast social networks via widgets, blogs, IM, email, and hundreds more. Additional campaign participants interact with the brand by creating, reviewing, sharing, voting upon, and watching brand-relevant content. All of these brand engagements are tracked with patent-pending Viral Map(TM) and Geo View technologies, which provide detailed data on the reach, engagement, and viral activity of each campaign across the Web and geographically. Brickfish uses an exclusive Cost Per Engagement(R) (CPE(R)) model for pricing and measuring consumer participation in online advertising campaigns. Brickfish has launched successful campaigns for some of the world’s premier brands, including Microsoft, Este Lauder, Samsung, Kodak, Nike, Coach, Givenchy, The North Face(R), Intuit, Qualcomm, Estee Lauder and more.

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