New Book “Successful E-mail Marketing Strategies: From Hunting to Farming” Outlines Intelligent Practices for Optimal ROI

“Hughes and Sweetser have delivered a must-read for any e-mail marketer who wants to maximize their ROI and get the most from each customer relationship,” said Sarah Bergeron, director of CRM for Avis Rent A Car. “They offer a variety of measurable stepsthat you can take, and show you don’t have to do it all to make a difference with your customers.”

Title: Successful E-mail Marketing Strategies: From Hunting to Farming

ISBN # and Price: 978-1-933199-16-0 / $49.95

Pages and Size: 6×9 hardcover; 405 pages

Publisher: RACOM Communications

Publication Date: March 2009

Established in 1997, e-Dialog is a proven provider of intelligent e-mail marketing solutions. Through a unique combination of strategic services and relevance enabling technologies, e-Dialog empowers marketers to take meaningful action on their data in order to deliver contextually targeted communications to customers. Some of the world’s most recognized brands, including AirTran Airways, American Eagle Outfitters, Avis, Boots, BMG Music Service, British Airways, CBS, Hewlett Packard EMEA, Nintendo, the NFL, Reuters, the Royal Bank of Scotland group of companies, and The TJX Companies, have partnered with e-Dialog to enhance their permission-based e-mail marketing efforts and maximize long-term customer value.

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