TreeHouse Interactive Creates the First Marketing Automation/Demand Generation System to Deliver Real Campaign ROI Reporting

TreeHouse Interactive(TM), the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA(TM)) and demand generation solutions, announced new capabilities today for its Marketing View product. These new demand generation capabilities include ROI tracking for each and every campaign launched from the system, regardless of sales model or CRM system. This includes dollars generated by the campaign, irrespective of whether a company sells B2B, through partners or online. Revenue can be attributed to campaigns to gauge their effectiveness and secure future marketing dollars or, in the case of online sales, attributed to individuals for more highly targeted marketing in the future.

To deliver this industry-leading ROI functionality, TreeHouse has developed a revolutionary system of lead distribution that attributes sales dollars to campaigns regardless of whether leads were given to direct sales teams, indirect sales teams or driven to an e-commerce site for online purchasing. In addition, Marketing View now tracks ROI regardless of the CRM system that is being used for lead distribution or sales management.

Following up an integration announcement in September between TreeHouse’s Reseller View PRM product and Oracle CRM On Demand, the company is also announcing today the availability of its Marketing View demand generation/marketing automation product on the AppExchange (refer to separate press release). Although the new lead distribution capabilities work out of the box with TreeHouse Interactive’s own channel sales force automation (CSFA(TM)) product, Sales View(TM), the company’s objective is to be agnostic with respect to CRM systems.

“ and Oracle are market leaders,” said Sanam Douangdara, vice president of business development, TreeHouse Interactive. “To be successful, we will need to continue to partner with these leaders and others. Our goal is to enable Marketing View customers to have a seamless experience regardless of the systems they have in place.”

“Our customers have been screaming for real revenue-based ROI,” said Erich Flynn, CEO at TreeHouse Interactive. “I am extremely pleased that TreeHouse is not only the first to bring this to market, but to be the first to do it regardless of sales model or CRM system. This really takes Marketing View to a new level relative to our competition. While our competitors talk about esoteric concepts like percentage of marketing qualified leads, we take the discussion all the way back to dollars generated against money spent on each campaign. In this market, only those marketers that can show real dollar-based ROI will be awarded the limited funding available to execute additional marketing projects.”

“It’s challenging and time consuming to connect marketing campaigns with sales success,” said Mike Stinson, vice president marketing, Motion Computing. “The new ROI functionality from TreeHouse will give us an automated way to quantify our success without having to crunch the numbers on our own. This is exactly the solution we needed for proving revenue contribution and more effectively determining which campaigns to produce based on the value they deliver.”

“We have seen a very positive reception from our key partners who have been collaborating with us on leads utilizing the Lead View functionality that Treehouse brings to us,” said Greg Fredericks, director of channel marketing, Quantum Corporation. “This new ROI functionality should further enhance the productivity we’ve seen from our ability to seamlessly submit leads for deal registration and interface with our system.”

“In selling direct to consumers, we’re interested in how much or how little people have interacted with us,” said Steven Colopy, vice president information technology, Winder Farms. “Being able to target people based on customer lifetime value, dollars spent over time, and purchase events is truly a powerful capability. Instead of relying on a financial system to provide this information and importing it into our demand generation system, we can do it all in one place. This gives us immediate, actionable information we can use to generate revenue now.”

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