Key Challenges and Issues Facing the Green Building Materials in the US

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The US market for “green” building materials — those products that contribute to LEED certification by the US Green Building Council — generated $58 billion of product demand in 2008. This market is forecast to expand six percent annually to nearly $80 billion in 2013, outpacing the growth of building construction expenditures over that period. Through 2013, the fastest gains will come from the residential market as it rises from its depressed 2008 level.

Interior products — carpets and flooring, insulation, paint and gypsum board — are projected to account for the largest share of green building materials demand generated between 2008 and 2013. Most of this growth will come from carpets and flooring, the largest single product segment. Interior products are especially dependant on the residential market, and will benefit from its recovery. Over the forecast period, lumber and wood panels are forecast to be the fastest growing green product segments, albeit from a small base. The LEED rating systems provide credits to encourage the use of Forest Stewardship Council (FSC) certified products, which are certified to assure forestry practices are environmentally responsible and socially beneficial. Demand for FSC-certified wood panels is projected to more than triple between 2008 and 2013, growing more than three times as fast as the overall market for wood panels.

Residential construction accounts for the majority of green building material demand. Not only is the overall residential market larger than its nonresidential counterpart, but the intensity of demand for green building materials is also greater. Even in 2008, when (in inflation adjusted terms) residential construction expenditures fell to a 15 year low and nonresidential building construction spending reached its highest level ever, the residential building market remained the dominant market for green building materials. Going forward, demand in the residential market is expected to continue growing rapidly through 2013.

This new study, Green Building Materials, offers historical demand data (1998, 2003, 2008) and forecasts for 2013 and 2018 by product, market and US region. The study also details market environment factors and profiles 38 competitors.

INTRODUCTION x

I. EXECUTIVE SUMMARY 1

II. MARKET ENVIRONMENT 4

General 4

Macroeconomic Environment 4

Demographic Trends 9

Population 11

Households 12

Building Construction Trends 13

Residential Construction 17

Housing Outlook 20

Housing Stock 24

Improvements & Repairs 28

Nonresidential Construction 29

Construction Expenditures 29

Office & Commercial Construction 32

Institutional Construction 33

Industrial Construction 34

Transportation & Other Building Construction 35

Improvements & Repairs 35

Nonresidential Building Stock 36

Legislation & Regulatory Considerations 39

Building Certification 40

LEED 41

Other Certification Programs 42

American Recovery and Reinvestment Act of 2009 44

Historical Market Trends 45

Foreign Trade 47

III. PRODUCTS 49

General 49

Interior Products 51

Green Floor Coverings 52

Market Demand 53

Product Characteristics 55

Green Insulation 58

Market Demand 58

Product Characteristics 60

Low-VOC Architectural Paint 61

Market Demand 62

Product Characteristics 63

Green Gypsum Board 64

Market Demand 65

Product Characteristics 66

Exterior Products 68

Green Roofing 69

Market Demand 70

Product Characteristics 72

Energy-Efficient Residential Windows 74

Market Demand 75

Product Characteristics 76

Green Doors 79

Market Demand 79

Product Characteristics 81

Green Siding 83

Market Demand 83

Product Characteristics 85

Structural Products 88

Recycled Concrete 89

Product Characteristics 91

FSC-Certified Lumber 92

Market Demand 93

FSC-Certified Wood Panels 94

Market Demand 95

Product Characteristics 96

Building Systems 98

Water-Efficient Plumbing Fixtures & Fittings 99

Market Demand 100

Product Characteristics 101

Energy-Efficient Lighting Fixtures 103

Market Demand 103

Product Characteristics 104

Pavement 105

Market Demand 105

Product Characteristics 107

IV. MARKETS 110

General 110

Residential Buildings 111

Single-Family Housing 115

Multifamily Housing 117

Manufactured Housing 119

Nonresidential Buildings 121

Office & Commercial Buildings 124

Institutional Buildings 127

Industrial Buildings 129

Other Nonresidential Buildings 130

V. REGIONS 133

General 133

Regional Demographic & Economic Trends 134

Population Patterns 134

Economic Outlook 136

Construction Activity 138

Housing Trends 140

Regional Demand for Green Building Materials 142

Northeast 143

New England 145

Middle Atlantic 146

Midwest 147

East North Central 149

West North Central 150

South 151

South Atlantic 153

East South Central 155

West South Central 156

West 157

Mountain 159

Pacific 160

VI. INDUSTRY STRUCTURE 163

General 163

Industry Composition 164

Marketing 167

Manufacturing 171

Distribution 172

Cooperative Agreements 173

Recent Acquisitions 175

Company Profiles 178

Aggregate Industries Incorporated, see Holcim

Alpen Energy Group LLC, see Serious Materials

American Standard Brands 179

Andersen Corporation 180

Anderson Family of Companies, see Berkshire Hathaway

Armstrong World Industries Incorporated 184

Benjamin Moore & Company, see Berkshire Hathaway

Berkshire Hathaway Incorporated 186

Bonar Floors Limited, see Forbo Holding

Bonded Logic Incorporated 191

Bridgestone Corporation 192

Bristan Limited, see Masco

Building Materials Corporation of America 195

Burke Industries Incorporated, see Mannington Mills

Carlisle Companies Incorporated 196

Cascadia Forest Goods LLC 198

CEMEX SAB de CV 199

CertainTeed Corporation, see Saint-Gobain 200

Columbia Forest Products 201

Columbia Paint & Coatings Company,

see Sherwin-Williams

Crane Plumbing Holding Corporation,

see American Standard Brands

Dal-Tile Corporation, see Mohawk Industries

Duron Incorporated, see Sherwin-Williams

Eagle Window and Door, see Andersen

Ecostar, see Carlisle Companies

Eljer Holding Corporation, see American Standard Brands

Firestone Building Products Company,

see Bridgestone

Forbo Holding AG 203

Georgia-Pacific LLC, see Koch Industries

Glen Eden Wool Carpet Incorporated 204

Hanson Brick & Tile, see HeidelbergCement

HeidelbergCement AG 205

Holcim Limited 207

Hunter Panels, see Carlisle Companies

Johns Manville Corporation, see Berkshire Hathaway

Koch Industries Incorporated 209

Kohler Company 210

L & W Supply Corporation, see USG

Lafarge SA 212

MA Bruder & Sons Incorporated, see Sherwin-Williams

Mannington Mills Incorporated 214

Masco Corporation 216

Masonite International Corporation 218

Milgard Windows Incorporated, see Masco

Mohawk Flush Doors Incorporated,

see Masonite International

Mohawk Industries Incorporated 220

Monier Group GmbH 223

Nichiha Corporation 225

Norbord Incorporated 227

Owens Corning 228

Paveloc Industries Incorporated, see Holcim

Pella Corporation 230

PPG Industries Incorporated 232

QuietHome, see Serious Materials

Renewal by Andersen, see Andersen

Rinker Materials Corporation, see CEMEX

Rodda Paint Company 235

Roseburg Forest Products Company 236

Saint-Gobain 238

Serious Materials Incorporated 241

Shaw Industries Incorporated, see Berkshire Hathaway

Sherwin-Williams Company 243

Silver Line Building Products Corporation, see Andersen

Sterling Plumbing, see Kohler

Temple-Inland Incorporated 246

Unilin Group, see Mohawk Industries

Universal Forest Products Incorporated 249

USG Corporation 250

Versico LLC, see Carlisle Companies

SECTION I — EXECUTIVE SUMMARY

Summary Table 3

SECTION II — MARKET ENVIRONMENT

1 Macroeconomic Indicators 9

2 Population & Households 10

3 Construction Expenditures 17

4 Residential Building Construction Expenditures 19

5 Private Housing Completions 24

6 Housing Stock by Type 27

7 Residential Improvement & Repair Expenditures 29

8 Nonresidential Building Construction Expenditures 32

9 Nonresidential Building Improvement & Repair Expenditures 36

10 Nonresidential Building Stock 39

11 Green Building Materials Market, 1998-2008 46

12 Green Building Materials Foreign Trade 48

SECTION III — PRODUCTS

1 Green Building Materials Demand by Segment 51

2 Green Interior Building Materials Demand by Type 52

3 Green Floor Covering Demand 55

4 Green Insulation Demand 59

5 Low-VOC Architectural Paint Demand 63

6 Green Gypsum Board Demand 66

7 Green Exterior Building Materials Demand by Type 69

8 Green Roofing Demand 71

9 Energy-Efficient Residential Window Demand 76

10 Green Door Demand 81

11 Green Siding Demand 85

12 Green Structural Building Materials Demand by Type 89

13 Recycled Concrete Demand 90

14 FSC-Certified Lumber Demand 94

15 FSC-Certified Wood Panels 96

16 Green Building Systems Demand by Type 99

17 Water-Efficient Plumbing Fixtures & Fittings Demand 101

18 Energy-Efficient Lighting Fixtures Demand 104

19 Permeable Pavement Demand 107

SECTION IV — MARKETS

1 Green Building Materials Demand by Market 111

2 Residential Green Building Materials Demand

by Housing Type & Segment 114

3 Single-Family Housing Demand for Green Building Materials 117

4 Multifamily Housing Demand for Green Building Materials 119

5 Manufactured Housing Demand for Green Building Materials 121

6 Nonresidential Green Building Materials Demand

by Building Type & Segment 124

7 Office & Commercial Demand for Green Building Materials 126

8 Institutional Demand for Green Building Materials 128

9 Industrial Demand for Green Building Materials 130

10 Other Nonresidential Building Demand for Green Building

Materials 132

SECTION V — REGIONS

1 Population by Region 136

2 Gross Domestic Product by Region 138

3 Construction Expenditures by Region 140

4 Regional Housing Indicators 142

5 Green Building Materials Demand by Region 143

6 Northeast Green Building Materials Demand

by Subregion, Market & Segment 145

7 Midwest Green Building Materials Demand

by Subregion, Market & Segment 149

8 South Green Building Materials Demand

by Subregion, Market & Segment 153

9 West Green Building Materials Demand

by Subregion, Market & Segment 159

SECTION VI — INDUSTRY STRUCTURE

1 US Green Building Materials Industry Participants, 2008 166

2 Selected Cooperative Agreements 175

3 Selected Acquisitions & Divestitures 177

SECTION II — MARKET ENVIRONMENT

1 Year of Construction of Housing Stock, 2008 27

2 Green Building Materials Demand Growth,

1999-2008 47

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