You CAN Help campaign aims to feed the needy this Christmas

Fronted by popular presenter Gethin Jones and launching on Monday 26 November, the social action campaign aims to collect as many cans of food as possible in just one week, with a target of a quarter of a million cans.

Everyone can help simply by buying an extra can of food during their weekly shop and donating it at special collection points in almost 1,000 participating Co-operative food stores across the UK. The cans will then be distributed by The Co-operative Food’s Logistics team to people in need in each region via The Salvation Army. They will be used to help young and old people from all walks of life as part of food parcels and food for lunch clubs and winter shelters.

The Salvation Army has revealed that in the last two years the number of food parcels being given out from food centres has doubled. The economic climate is still looking bleak and more people than ever need a helping hand. With Christmas just around the corner, You CAN Help aims to ensure that everyone has enough to eat over the festive season.

Gethin Jones said: “It’s just awful to think that people go hungry, especially over Christmas. ‘You CAN Help’ is all about collecting as many cans as possible over the course of a week, and I hope all our viewers will think about buying an extra can of food – of anything at all – to support our campaign.”

Steve Murrells, Chief Executive, The Co-operative Food, commented: “It’s easy for viewers and shoppers to make a difference by supporting the Daybreak campaign – they simply have to donate a can of food, and The Co-operative and The Salvation Army will ensure it reaches people in need in their communities this Christmas.”

You CAN Help collection points will be clearly identified at the entrance of participating Co-operative food stores and will be in place from 26 November to 2 December inclusive. Acceptable cans include meat, fish, vegetables, soup and fruit.

The Co-operative Food is part of The Co-operative Group, the UK’s largest mutual business, owned not by private shareholders but by over seven million consumers. As well as being the UK’s fifth biggest food retailer, the Group is a major financial services provider, operating The Co-operative Bank and The Co-operative Insurance. Among its other businesses are the number one funeral services provider, the third largest pharmacy chain and one of Britain’s largest farming operations. As well as having clear financial and operational objectives, the Group has also set out its social and sustainability goals in its groundbreaking Ethical Plan, which specifies over 50 commitments in these areas.