“DHL Operation Holiday Cheer” Launches from New York-area

DHL Express, the world’s leading international express shipping provider, is partnering with the New York community to send hundreds of fresh-cut Christmas trees along with thousands of holiday letters, menorahs, decorations and gifts to U.S. servicemen and women serving their country in Afghanistan and Bahrain.

“We’re honored to join with the local community for this wonderful annual tradition, so our U.S. servicemen and women can receive a dose of holiday spirit,” said Ian Clough, CEO of DHL Express U.S. “Although many New York communities are still recovering from Hurricane Sandy, it’s encouraging to see the resiliance of those hardest hit and heartwarming to see their continued support of our troops this season.”

The holiday bounty was generously provided through donations from New York businesses and community organizations, including Dees’ Nursery, Adelis International Security, Adopt-a-Soldier Platoon and Proctor-Hopson Post 1896 Veterans of Foreign Wars (VFW).

From Dees’, the trees and trimmings will proceed via official police motorcade to the DHL Gateway facility at JFK International Airport for loading onto a DHL 777 aircraft that travels non-stop directly from the U.S. to the Middle East.

DHL Operation Holiday Cheer began in 2004, when the mother of a son stationed in Iraq, asked Dees’ Nursery if she could buy a Christmas tree and send it to him. The nursery wanted to donate the tree, but needed help shipping it overseas. Dees’ owner, Tom Di Dominica Senior, mentioned his dilemma to local businessman, Jim Adelis, whose son was also stationed in Iraq. After Jim reached out to DHL Express and the community, DHL Operation Holiday Cheer was launched. That first year, lights, decorations, menorahs, holiday cards and 135 trees were sent to troops. Since then, DHL Operation Holiday Cheer has shipped more than 6,000 trees provided by Dees’ Christmas tree farm in Maine, along with thousands of ornaments, decorations, gifts and menorahs.

DHL. The Group generated revenue of 53 billion Euros in 2011.