Biorational Product Sales Align with Record Apple Crop, Offset Increasing Shortage of Labor

Biorationals are products typically derived from biological origins that are highly specific in their activity while providing economic, health, and/or environmental benefits. Biorational products include microbial insecticides, fungicides, and nematicides, as well as plant growth regulators used in production agriculture and for managing plant growth, quality and stress in crops.

“We applaud the efforts of the Washington apple industry for another record crop and are proud of the role our products and support team have played in achieving this milestone,” said Johan Pienaar, VBC’s global business manager for the company’s plant growth regulator business unit. Pienaar indicates that Washington is forecasting an apple crop in the range of 122 million packed boxes for 2012, 10% higher than the record of 110 million boxes set last year.

“We’ve worked hand-in-hand with the Washington apple industry developing this product for the last fifteen years,” Phillips said. “Over time, we’ve become better at adjusting rates and timing based upon the variety, block, and the goals of the particular grower. By working together and sharing information, we continue to improve.”

Pienaar reports that additional products to support VBC’s extensive portfolio of biorational sizing and thinning solutions are nearing commercialization. The company is poised to launch its next offering in 2013.