After choosing between snow, urban, forest or mountain, the user is whisked to places such as Cumbria’s breath-taking Hardknott Pass – reputedly the best driving road in the UK – and Gloucestershire’s ancient and mysterious Forest of Dean.
Each location offers up a wealth of rich detail: not only current weather conditions, things to do and places to stay, but how the new CR-V will adapt to the particular local terrain with its array of advanced, class-leading features. Users can even discover exactly how far away they are – and the fuel savings and emission reductions this CR-V offers compared to the previous model in getting there.
Inspiring users with the idea that the CR-V can be the enabler of new experiences doesn’t end there, however. Every location and its wealth of detail can be taken offline in the form of a downloadable PDF and used to plan the user’s own adventures to DO-MORE-NEW.
The portal is part of an overarching European campaign created by Mcgarry Bowen, focusing on the CR-V’s ability to open up a whole new world of opportunities to the driver.
Allison Verrall, Digital Marketing Executive at Honda UK said: “Collective brought to life all the possibilities opened up by the DO-MORE-NEW strapline in an engaging and beautifully crafted way. It is about inspiring visitors to take the leap from online to offline, while putting Honda at the heart of their journey.”
About Collective London
Founded in 2003, Collective London is an independent, strategic-led creative agency with digital at its core. It creates highly effective interactive work through insightful strategy, innovative ideas and beautifully crafted experiences that people want to share. Current clients include Honda, EA, BBC, Mars Pet Food, Pepsico, Callaway Golf and LOCOG.