In the interview, Mr. Linton shares his outlook on the competitive “fight” for market share in the insurance business, multichannel marketing, team structures, the right people mix and why the CMO role is harder today.
“Mike’s broad track record of success as a consumer marketer will give Farmers a great edge in the battle in the insurance business,” said Trina Gordon, President and CEO of Boyden World Corporation. “His innovations will be important to watch over the coming years.”
“Mike has enjoyed a career of great accomplishment at some of world’s premier brands,” said Daniel Grassi, Managing Director of Boyden Atlanta. “He brings a unique ability to mix research, analytics, insight and discipline to ensure a winning formula.”
Mr. Linton has been in marketing and general management for 30 years. After graduating from Bowling Green State University and Duke University’s Fuqua School of Business, he began his career in brand management at Procter & Gamble in 1980. He went on to Progressive Insurance, James River Paper Company and Remington in various marketing and general management positions. In 1999, Mr. Linton moved to Best Buy where he became its first ever CMO responsible for all marketing, brand management, research, customer relationship management, call centers, the Best Buy Advertising Agency and public and investor relations. In 2006 he moved to eBay, first as the Senior Vice President of eBay Motors, Canada, Half.com and eBay Stores and then as the CMO.