With their combined fields of expertise in branding, marketing, and social media, the “Sending Sunshine” initiative went viral within 24 hours. “In a matter of days we filled a 20,000 sq ft building with donations of food, cleaning supplies, first aid and clothing,” said Dillon. Harrington Moving Co. donated the space.
Many volunteers like Tom McLaughlin, Irene Farmer, Lyndsay Dowd and Susan Ros were leading teams of volunteers from all over New England each day. Hundreds of amazing individuals volunteered, many of them children and teenagers.
“We have received packages from people across the country that wanted to help but didn’t know how. Sending Sunshine provided an easy way to allow people to make their donations personal. We were thrilled by the constant stream of donations. The outpouring of compassion and support has been breathtaking. This has been a truly meaningful experience,” said Alpert.
“The kindness ‘Sending Sunshine’ bestowed upon our families was like a ray of light in a world of darkness. You have truly lived up to your organization’s name,” said Lisa King of the Lawrence School District.