In his presentation, chip card expert and consultant Dr. Toni Merschen urged attendees to learn from other countries that have migrated to EMV. Citing the trend of fraud migrating to the United States because of its weak magnetic stripe technology, he said, “EMV deployment is the most efficient way to decrease fraud,” but added it is critically important to secure card-not-present (CNP) and ATM transactions at the same time as deploying point-of-sale (POS) chip card solutions. Merschen also suggested attendees “not renounce offline transactions,” saying that offline PIN means global interoperability.
Merchants and processors had requests for payments brands in regards to U.S. EMV. NACS payments consultant Gray Taylor put it simply by stating, “We need a roadmap that everyone understands and is very clear.” Jamie Henry, the senior director of payments services at Wal-Mart concurred, saying “a detailed plan will help reduce confusion.”
Isis director of sales Jim Stapleton announced that the company’s upcoming summer pilot in Salt Lake City will “transform the way people shop and pay.” Stapleton called the Isis mobile payment infrastructure — a joint venture formed by AT&T, T-Mobile and Verizon — a “convening of the industry” that gives banks and merchants “tinker toys” to develop payment and loyalty programs for customers in the form of a mobile wallet that is “safer than your other wallet.”
Patrick Gauthier, head of PayPal’s product strategy and business operations, retail services, focused on commerce and the consumer experience in his presentation. Citing that in the last few decades payments have driven commerce, Gauthier said that at least in the next 15 years, “commerce will drive what payments need to do.” He suggested that mobile wallet solution providers should roll out infrastructures and programs with merchants’ and consumers’ wants and needs in mind, as these are the parties that are going to drive usage.
The Metropolitan Transportation Authority (MTA) of New York is ready to commit to open payments as well. Amy Linden, the MTA’s senior director for new fare payment systems, said that their Tap & Ride project is about consumers being able to “buy fare products anytime, anywhere, and manage accounts anytime, anywhere.” With the goal to mainstream payments and leverage existing payment technologies and networks, Linden said the MTA aims to “go live” within three years of the design notice to proceed (NTP).