Healthy eating can be a challenge for all families, regardless of medical conditions, insurance status, financial situation or location. For many, it is a process of making incrementally better decisions. The Cigna Everyday Healthy Values program provides better-for-me products, including healthier options in food categories that may not be traditionally viewed in that category.
“Understanding the health benefits and risks of food items can be confusing, and current food labeling is sometimes difficult to understand,” says Susan Gaca, chief nursing officer at Cigna. “The criteria for products in the Cigna Everyday Healthy Values program rely on information from published federal health, nutrition and food labeling guidelines and established nutrition science.”
Coupons available on the Cigna Everyday Healthy Values site are for products that meet the minimum health guidelines based on the U.S. Department of Agriculture’s and the Food and Drug Administration’s recommendations.
Cigna Everyday Healthy Values is built in cooperation with Coupons.com, the leader in digital coupons with 22 million unique monthly users in the United States. “Consumers are increasingly looking for savings on healthy products,” says Dave Geary, vice president of business development at Coupons.com. “By utilizing Cigna’s expertise in health and wellness and Coupon.com’s understanding of consumer couponing behaviors, we have created an innovative, new tool for consumers looking to save money and eat better.”
Cigna has a deep understanding of health through its on-staff doctors, nurses, clinicians and its extensive work with customers through its health advocacy, clinical, lifestyle and chronic conditions programs, health coaching and onsite facilities. Cigna employs more than 2,000 physicians, nurses, health educators, case managers and behavioral coaches who work every day to help customers, including those with acute or chronic conditions, achieve their optimal health potential.
Coupons.com Incorporated is the recognized leader in digital coupons, including online printable, save to loyalty card and mobile promotions. For consumers, the company’s products include Coupons.com, the 48th largest website in the U.S. †, as well as Grocery iQ and Coupons.com mobile applications. For brand marketers, the company distributes digital coupons to millions of consumers through Coupons.com and tens of thousands of websites comprising the Coupons.com digital coupon network. The company also powers digital coupon initiatives in 1-to-1 online marketing campaigns-including display advertising, email and social media programs. For publishers, the company offers solutions to monetize website traffic, including branded microsites, and Brandcaster, a self-service coupons syndication platform. Clients include hundreds of top consumer packaged goods brands (including Clorox, General Mills, Johnson & Johnson, Kellogg’s, Kimberly-Clark, and Kraft Foods), leading restaurant, toy and entertainment companies, as well as top retailers (such as A&P, CVS, Duane Reade, H-E-B, Kmart, Kroger, Safeway and Walgreens). Founded in 1998, the company is based in Mountain View, CA. († Nielsen, Aug 2012)