LiveWire Ergogenics, Inc. recently announced a major new marketing initiative in response to the continued rapid expansion of the company’s distribution and retail channels. The initial rollout of LiveWire Energy chews at Albertson’s supports these new marketing initiatives.
Albertson’s is a wholly owned subsidiary of SuperValu Inc. of Eden Prairie, Minnesota, one of America’s largest grocery retailers. SuperValu is also a major distributer of products to thousands of independent grocers. SuperValu’s banners include ACME, Cub Foods, Farm Fresh, Hornbacher’s, Jewel-Osco, Lucky, Shaw’s, Shop ‘n Save, Shoppers Food and Pharmacy, Star Markets, and Save-a-Lot.
LiveWire Energy chews are portable and pocket-sized. They provide an alternative to energy drinks or shots, offering consumers with an action-packed lifestyle a quick, premium flavored energy boost anywhere, anytime. The chews are made from a proprietary blend of B vitamins and advanced caffeine that is low in sugar, calories and carbohydrates. Eating one LiveWire provides a similar boost as a large cup of coffee. LiveWire Energy chews are not gum but they have a compactness similar to gum that allows anyone on the run to take it with them for a quickly available boost in energy.
Designed for consumers with an action-packed lifestyle, LiveWire Energy chews are pocket-sized, portable alternatives to bulky energy drinks or shots. Available in seven different flavors, the Company’s grab-n-go packaging responsibly displays the amount of caffeine in each chew, including Citrus Mango (90 mg caffeine), Pomaberry (90 mg caffeine), Chocolate (100 mg caffeine), Mint Chocolate (120 mg caffeine), Sour Apple (90 mg caffeine), Cinnamon Fire (90 mg caffeine), and Coffee (100 mg caffeine).