BACARDÍ Rum Delivers with Streamlined, Sustainable Packaging

Hamilton, Bermuda, July 1, 2014 /3BL Media/ – It begins in an expansive, pristine forest in Georgia, in the southern United States. There, mature trees are selected for an evolution that results in beautiful, bright boxes that carry the award-winning BACARD(R) rum to market. At every step along the way, sustainability is a key part of the equation – from trees that generate cardboard containers, to production lines that bottle and box, to trucks that transport the product.

The way containers are stacked and loaded onto transport trucks now is streamlined – another significant savings in terms of carbon footprint. Fewer trucks deliver the same amount of bottles.

“At Bacardi, even the corrugated cardboard cases used to ship our product play a role,” says BACARD rum brand director Kevin Oglesby. “They are designed to protect the bottles as well as reduce the environmental impact of our packaging.”

Every cardboard container BACARD rum uses for its packaging in North America originates from a sustainable forest. Harvested trees provide pulp for the recyclable cardboard cases – close to 10 million a year – and all receive endorsement from Forest Stewardship Council, Programme for the Endorsement of Forest Certification, or Sustainable Forestry Initiative.

“It’s gratifying that Bacardi, with its philosophy of longevity and sustainability, is using a product grown on our land,” says Joe Hopkins, a fourth-generation forester in Georgia. “Our companies are working in the same direction, with the same long-term view for viability.”

The overarching vision of the Bacardi Limited Good Spirited sustainability platform is to return to the environment as least as much as it takes away. The Company pledges to use eco-friendly design in its brand packaging and point-of-sale materials.

Since 2006, when the Company began reporting its global impacts on the environment, Bacardi has reduced energy use by nearly 28 percent, supported by a 28.5 percent decrease in greenhouse gas (GHG) emissions.

Building on current programs and efficiencies that reduce water and energy use and greenhouse gas emissions, the Bacardi Limited “Good Spirited” global sustainability program sets specific goals in three areas:

Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi brand portfolio comprises more than 200 brands and labels including BACARD(R) rum, the world’s best-selling and most-awarded rum, as well as the world’s most-awarded spirit; GREY GOOSE(R) vodka, the world’s leading super-premium vodka; DEWAR’S(R) Blended Scotch whisky, the world’s most-awarded blended Scotch; BOMBAY SAPPHIRE(R) gin, the top-valued and fastest-growing premium gin in the world; MARTINI(R) vermouth and sparkling wines, the world’s leading vermouth and the world’s favorite Italian sparkling wines; CAZADORES(R) 100% blue agave tequila, one of the most popular premium tequilas in Mexico and the United States; and other leading and emerging brands including WILLIAM LAWSON’S(R), the fastest-growing global Scotch whisky brand; ERISTOFF(R) vodka, one of the fastest-growing vodka brands in the world; and ST-GERMAIN(R), a super-premium elderflower liqueur.

Founded 152 years ago in Santiago de Cuba on February 4, 1862, family-owned Bacardi employs nearly 6,000 people, manufactures its brands at 29 facilities and sells in more than 160 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.