Enid, Okla. (PRWEB) July 08, 2014
With the launch of the new site, atwoods.com offers customers a complete multichannel online shopping experience. Through broader product line availability and store locator feature on its new website and mobile site, shoppers can take advantage of specific store-related promotions and order online with inventory visibility at their fingertips.
ATWOODS chose ShopVisible to launch its new site based on the eCommerce leader’s integration capabilities. In addition, ShopVisible’s platform met all of ATWOODS feature requirements – from front end features such as ratings & reviews, cross sell/upsell functionality, and personalized wishlists to full order management capabilities. Further, ATWOODS sought out ShopVisible’s B2B commerce expertise and functionality. Currently 20 percent of ATWOODS’ customer base consists of B2B buyers, such as government entities and farms. The new eCommerce site is equipped to also serve the unique needs of these business consumers, including differentiated pricing models, tax exemption information, and secure online account access.
“From contract to implementation, ShopVisible has provided excellent eCommerce direction best practices to help us expand the ATWOODS brand and serve a broader audience” said Dustin Koehn, eCommerce project manager at ATWOODS. “It is very refreshing to work with a company that ‘understands both the technology and business side of operations – their guidance has been incredibly valuable to us.”
“We’re thrilled that ATWOODS has launched its new site on the ShopVisible platform, and look forward to continue to roll out functionality as its eCommerce business expands,” said Sean Cook, CEO of ShopVisible. “ATWOODS’ newly integrated omnichannel commerce model is sure to boost customer satisfaction, build customer loyalty and increase revenue. As eCommerce expectations continue to grow with the rise of mobile transactions and online showrooms, smart retailers not only recognize, but prioritize the need to serve customers through multiple channels and surpass their online shopping expectations.”