La Jolla, CA (PRWEB) July 10, 2014
Through the direct trade process, Bird Rock Coffee Roasters is able to work directly with the farmers who grow coffee, and by removing the third party exporter. The direct trade model results in more money for the farmers, and better quality coffee for the consumers. This has helped Bird Rock Coffee Roasters receive recognition for their roasting and sourcing efforts, including the coveted “Roaster of the Year” award in 2012.
“Bird Rock Coffee Roasters has seen the benefits of direct trade coffee sourcing firsthand,” said Chuck Patton, owner of Bird Rock Coffee Roasters. “Helping individual farmers improve their sustainable farming practices wouldn’t be possible through the alternative, fair trade model, which doesn’t allow for individual transactions, and often results in lesser-quality coffee. While the direct trade model may not be the easiest way to source coffee, here at Bird Rock Coffee Roasters, we believe it’s the most ethical.”