This report analyses the most popular used fruit and berries, how they are sourced and used in industry processed formats as food ingredients. How the fruits has roles traditionally as flavors and colors within the global soft drinks industry and the new potential of bringing nutrition and health benefits as well. A short review of current claims situation and the most prospect fruit based actives for promoting health. The report in depth presents the nutritional and bioactive benefits of each individual fruit or fruit component with a thorough scientific evaluation of latest science behind. Furthermore the report brings insight into the global and regional supply situation of the raw materials, how the soft drink usage is distributed across regions and category types. The ingredient suppliers for each fruit category have been identified as well as the variety in ingredient types derived from each fruit or berry.
Health and wellness drive global product development in the consumer products industry. Fruits and Superfruits are at the forefront of this industry trend. Products from fruits such as pomegranate, blueberry, acai, and baobab, command a premium price for their reputed beneficial effects. There are several tropical fruits that hold potential interest for the soft drinks industry. Most of these are not available commercially, due to demand and supply issues. Soft drink manufacturers are unlikely to introduce new products unless they are certain that supplies of the raw material and derived ingredients are going to be available. At the same time, procurement functions cannot guarantee contracts until launching the product and ascertaining demand. In addition, the ingredient producer has little incentive to make the necessary investment to guarantee such supplies until assured that there will be a revenue guarantee.
From the marketing point of view soft drink manufacturers have opened up new areas of the market and expand their business. Growing consumer awareness regarding the health benefits associated with the high antioxidant content of superfruits has helped to drive activity, bringing many little known fruits into the mainstream market. A rise in the largest number of new product launches marketed on a superfruits platform is being witnessed in soft drinks category primarily in the fruit drinks and wellness drinks arenas. In terms of types of fruit, pomegranate appears to have emerged as the leader; other fruits are also continuing to grow in popularity, including acai, and other berries. New fruits are emerging on the “superfruit” bandwagon, all focusing on high levels of antioxidants, often by comparison with levels in more established superfruits, and often moving into food and drinks, following a period of launches in supplement form.
The last decades of research also reveals that in addition to being abundant sources of vitamins, minerals, fibers, and microelements, fruit and berries contains key active substances, supporting a healthy lifestyle. A general agreement amongst health experts is that increased dietary intake of antioxidant compounds such as phenolics from fruits and vegetables can protect against the oxidative damage from free radicals. From the supply side there are opportunities for refining, from general ingredients to more refined natural derived functional ingredients. This may add to profitability in the fruit and berry ingredient industry, as by-products and fruit waste utilization opens new opportunities of market differentiation and new ingredient business segments. The report contains and overview of processed fruit and berries industry as well as an in depth analysis of 33 fruits and berries. 250 Pages, 218 Figures, 99 Tables
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Companies Mentioned in this Report: Agrana, Arom tech, Berkem, Berry Pharma, Binder International, DIANA, Doehler, DYNADIS, Ecuadorian Rainforest, ITI tropical, Just the Berries, Naturex, Nutra Canada, Nutracitrus, Ocean Spray Cranberries, PL Thomas, Rausch, Symrise, Valensa International, Wild
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