New York, NY (PRWEB) July 14, 2014
NATURALLY, DANNY SEO, a new magazine from lifestyle authority Danny Seo and Harris Publications, debuts with a Fall issue that hits newsstands nationwide on July 15th. The lifestyle magazine looks at living the healthy, natural and good for you life with a fresh, authoritative voice that covers everything from food, beauty, travel, home, and entertaining all through Danny’s unique point-of-view as America’s leading guru of green living.
“Instead of gimmicky weight loss tips and fluffy celebrity profiles, our goal is to help people find inspiring ideas where they can embrace this natural lifestyle easily and beautifully,” said Danny Seo, the magazine’s founding editor-in-chief. “Unlike my home life where I try to recycle everything, there is no repurposed content here; our well-researched original stories are equally matched with top-notch photography, styling and writing with just one goal: to inspire and enlighten the women who read my magazine.”
“There is no one as a lifestyle authority that people really resonate with in the healthy, natural space more than Danny Seo,” said Ben Harris, President of Harris Publications, the publishing company supporting NATURALLY. “Danny is more than an editor: he’s a force of nature that will prove this is more than just a gorgeous magazine, but the launching pad for a brand that will live beyond the pages of the publication.”
Danny’s presence and perspective run throughout the magazine. And he is joined by a team of top nutritionists, chefs, stylists, photographers and authorities who provide inspiring guidance for the readers.
Through Danny’s nine bestselling books, nationally syndicated column, regular TODAY Show appearances as a lifestyle contributor, and his line of Danny Seo branded products sold at over 4000 stores across the United States, one thing has remained consistent: quality.
NATURALLY, DANNY SEO is printed on the highest quality paper from Mohawk Fine Papers. The rich cover and special 16-page insert showcases Mohawk Options, a premium paper that is American-made with 100% post-consumer recycled pulp, and manufactured using eco-friendly, wind-sourced alternative energy.
“Mohawk Fine Papers is the “Tiffany” of paper, plain and simple. The luxurious paper stock we are using takes this magazine from regular flimsy newsstand fare to archival quality. The images look like fine art, and the weight and feel make you want to savor every page,” says Danny.
“In the digital age in which we live, consumers are rediscovering the importance of tangible objects that have permanence. We’ve seen a resurgence of consumers who want the tactile experience of reading a magazine on fine paper. Premium paper distinguishes a magazine. Fine paper feels beautiful, enhances imagery and immortalizes content, making a magazine more intriguing, cherished. We believe NATURALLY, DANNY SEO will change the tide in the publishing industry by fully engaging the senses of discriminating readers, from the fine paper it is printed on to the videos and enhanced content made available through the Mohawk Live augmented reality mobile app,” says Bart Robinson, Senior Vice President Marketing, Mohawk.
Helene Fantozzi has been tapped as Publisher of NATURALLY, DANNY SEO. She was previously at Natural Health and at Rodale’s Organic Style magazine.
The launch issue includes advertisers Movado Watches, Target, Nissan, OneKingsLane, Veev, Plum Organics, Wilsonart, Silk Soy Milk, Tru Fragrances, LifeFactory, Whole Foods, Boiron, Call2Recycle, Recyclebank, FEED Projects and more in its 144 pages.
Initial distribution of the first pilot issue is 350,000 copies with a newsstand cover price of $9.95. The second issue is planned for November 15, 2014 and a website will be created at dannyseo.com. Subscriptions will also be available.
The magazine’s social media handle is dannyseomag on both Twitter and Instagram.
As a leader in environmentally and socially responsible business practices, Mohawk was the first U.S. manufacturer of commercial printing papers to match 100% of its electricity with wind power renewable energy credits and the first U.S. premium paper mill to shift toward carbon neutral production. Mohawk’s portfolio of recycled papers is certified by Green Seal and the Forest Stewardship Council (FSC).