National Dairy Council(R) and General Mills Foodservice Kick Off Fuel Up(TM) Breakfast Grant Program at the School Nutrition Associations 68th Annual National Conference

Fuel Up to Play 60 is the nation’s largest in-school health and wellness program created by National Dairy Council(R) and the National Football League in collaboration with the U.S. Department of Agriculture. It empowers youth to take action to improve nutrition and physical activity at school and for their own health. Currently, the program is in more than 73,000 schools nationwide and more than 11 million students are actively engaged.

Last year, grants were awarded to 29 schools nationwide reaching 23,500 students. Results indicate an average increase of 71 percent more students participating in breakfast from the programs funded with grant dollars[1]. Additionally the schools that received grants reported significantly more dairy and whole grains served during the breakfast grant period.