Starbucks chairman, president and chief executive officer Howard Schultz celebrated the opening of Starbucks first store in Colombia on July 16, 2014 with Starbucks partners (employees) and leaders from Alsea and Grupo Nutresa. Located in Bogota’s Parque de la 93, this iconic three-story location serves 100% locally sourced coffee, honoring the country’s rich coffee heritage. In this photo: Cliff Burrows (Starbucks group president, US, Americas and Teavana), Cielo Morero (store manager), Rich Nelsen (Starbucks svp and general manager, Latin America,), Howard Schultz (Starbucks chairman, president and ceo), Carlos Gallego (ceo of Grupo Nutresa), Alberto Torrado (chairman of Alsea), Federico Tejado (general manager of Starbucks for Alsea). (Photo: Business Wire)
Starbucks(R) stores in Colombia will be operated by a joint venture with two of the company’s longest-term business partners in Latin America – Alsea and Grupo Nutresa. Alsea has partnered with Starbucks for nearly a dozen years in the region and currently operates more than 520 Starbucks(R) stores in Mexico, Argentina and Chile, through an alliance that employs more than 8,000 partners (employees). Colcafe, a subsidiary of Grupo Nutresa, Colombia’s leading food company, worked with Starbucks to create Starbucks VIA(R) Ready Brew soluble coffee and continues to be an innovative, strategic partner in manufacturing and now retail. Starbucks entry into Colombia marks an expansion of Starbucks relationship with Grupo Nutresa and Colcafe as the companies partner to offer Colombian customers locally sourced and roasted espresso, drip and packaged coffee at Starbucks(R) stores in Colombia.
Today Starbucks operates more than 700 stores and employs more than 10,000 partners (employees) across 13 markets in Latin America.
In addition to supporting coffee farmer livelihoods, Starbucks is also committed to helping communities thrive where it operates. Recognizing the critical role that youth leaders play in positively transforming communities, Starbucks, Alsea and Nutresa announced a financial donation to support a non-profit Youth Leadership Training Program that is helping 350 underserved Bogota public high school students to improve their leadership skills and become role models in their communities. As part of the initiative, networks of young people will be empowered to assess the issues in their community and create projects to address these issues.In addition to the financial investment, the three companies will also provide volunteers to coach and mentor students as they implement their projects in the community.
Doris Stella Vergara, director of the Colegio Tcnico Comercial Manuela Beltrn, in Bogota, one of the first beneficiaries of the program said, “We are extremely pleased with this investment and the recognition of the hard work we do bringing new opportunities to our students. This initiative will help us improve their capacity to get a job and to generate alternatives though entrepreneurship. With this support, our hope is to help our students live a satisfying life with greater clarity on their personal, academic and professional goals.”
Alsea is the leading restaurant operator in Latin America with globally recognized brands in the quick service, coffee shop and casual dining segments. It has a multi-brand portfolio comprised of Domino’s Pizza, Starbucks, Burger King, Chili’s, California Pizza Kitchen, P.F. Chang’s, Pei-Wei, Italianni’s, The Cheesecake Factory, Vips and El Portn. At the end of June 2014, the company operated more than 2,200 units in Mexico, Argentina, Chile and Colombia. Coming soon will begin operations in Brazil. Alsea’s business model includes backing for all of its Business Units through a Shared Services and Support Center that provides aid for all of the Administrative and Development Processes, as well as the Supply Chain. The Company has more than 50,000 employees in 5 countries.
Grupo Nutresa is the fourth largest food company in Latin America in terms of market cap and is the leader of the processed foods industry in Colombia. The group participates in seven lines of business: cold cuts, biscuits, chocolates, coffee, ice cream, pasta, and Tresmontes Lucchetti (TMLUC). It is made up of 64 companies that have beloved and recognized brands. Nutresa employs more than 37,000 partners and has a 93-year history of delivering nutritious products that provide their consumers with wellness and enjoyment in their daily lives. Grupo Nutresa is present in 15 countries in the Americas, from the United States to Chile and Southeast Asia in Malaysia. Nutresa sells products in 72 countries across five continents, with global sales amounting to USD 3.4 Billion.