Zaxby’s Fried Pickles
“My colleagues and I don’t just work at Zaxby’s, we are also fanatics for the food,” said Zach McLeroy, CEO and co-founder of Zaxby’s. “Like our loyal fans, we have been anxiously awaiting summer as it means pickle season is finally here and we all have a delicious solution when we are ready to give our grills a break. We are thrilled to be provide our guests with exactly what they want.”
For more than a year, fans have taken to social media – including offers for over-the-top gestures like shaving their heads – to beg Zaxby’s to bring back fried pickles. Through tongue-in-cheek messaging that ties into brand’s recent ad campaign, the restaurant chain granted fans’ requests and rolled out the consistently popular menu item – lightly breaded pickles, fried to perfection and served with creamy Ranch dressing. As explained by fictional spokesperson Farmer Fred Gunderson in the ads, Zaxby’s offers fried pickles for a limited time because the equally fictitious “pickle-growing season” is short. Farmer Fred provides insight into the world of pickle farming and offers wise words through pickle proverbs. Guests may interact with Mr. Gunderson at #AskFarmerFred and learn more at Zaxbys.com/friedpicklepatch.
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