Morristown, NJ (PRWEB) July 17, 2014
Damon Evans, Founder and Managing Director of Evolution Sports Partners (“ESP”), and former Athletic Director at University of Georgia, has announced that the Wake Forest University Athletic Department (“WFU”) will be implementing its FanGauge(TM) program this fall to drive student engagement and attendance for the Demon Deacons.
“My partners and I formed ESP to drive business results in the world of Intercollegiate Athletics,” said Damon Evans. “Our programs deliver a new, robust fan platform driven by strategy and data insights that provide Athletic Departments with greater opportunities to engage fans and make data dependent decisions to operate more successfully. WFU is extremely forward-thinking in their approach and strategy for implementing FanGauge, and we’re excited to be their partner.”
“We are thrilled to be partnering with ESP and implementing the FanGauge program for Demon Deacon fans,” said Bill Oakes, Associate Athletic Director, Strategic Communications for WFU. “FanGauge provides the most expansive feature set allowing us to offer our students and fans the best experience possible, while also generating measurable results across all our core objectives. We’re working closely with ESP to customize the program to our specific needs and goals, and look forward to a new level of engagement and experience for our students and fans, and data insights for our department to operate more intuitively.”
FanGauge will initially be used by WFU Athletics to drive student engagement and attendance, integrate sponsors and glean data insights to drive operation results.
Evolution Sports Partners (ESP), founded by Damon Evans, Tracy Howe and Peter Kraft, offers a new breed of programs, data analytics and consulting to Intercollegiate Athletics. In addition to FanGauge, the company’s core offerings include SA360(TM) (for student athlete success), Data Analytics and specialized Consulting Services. ESP has offices in Morristown, NJ and Charlotte, NC.