I-5 Distribution, a subsidiary of I-5 Publishing LLC, announced today that it has been named Tractor Supply Company’s (“TSC”) exclusive magazine distributor in all 1,300+ of its retail locations. I-5 Distribution will partner with TSC as the category manager of magazines and will work with publishers to present selection, marketing and in-store promotional concepts of all interested publishing brands to TSC.
“The Tractor Supply customer is someone we really understand and connect with,” said CEO Mark Harris. “Our magazines are top performers and our years of experience with them allow us to work with Tractor Supply to pick the perfect blend of products to fit their needs.”
I-5 Distribution is the latest in a series of professional partnerships between Harris and David Fry. Harris is the co-founder and co-owner of National Publisher Services (NPS), the leading provider of publishing management services. Fry is the chairman of NPI Ventures, LLC, which owns 50-percent of NPS, and the Chief Technology Officer of Fry Communications, one of the nation’s largest privately-held integrated communications companies.
“I-5 Distribution brings far more than subject expertise to this partnership,” continued Harris. “Our corporate family of companies also has relationships with hundreds of publishers, experience in servicing thousands of retailers, and is a leading developer of technology to build media platforms and manage customer relationships. The combined power of our teams can create value, content and revenue for Tractor Supply.”
In addition, I-5 Distribution announced two key new hires. Scott Coffman has joined the team as Senior Vice President and General Manager. Coffman is joined by Angie Nelson, who will be the Account Manager of I-5 Distribution. Both are industry veterans from Source Interlink.
Prior to joining I-5, Coffman was Sr. Vice President of Sales at Source Interlink, where he spent 15 years building its retail distribution channels. Nelson was an Account Manager and Associate Category Manager there for six years, supporting both national chains and specialty retailers.
At June 28, 2014, Tractor Supply Company operated 1,331 stores in 48 states. The Company’s stores are focused on supplying the lifestyle needs of recreational farmers and ranchers and others who enjoy the rural lifestyle, as well as tradesmen and small businesses. Stores are located primarily in towns outlying major metropolitan markets and in rural communities. The Company offers the following comprehensive selection of merchandise: (1)equine, livestock, pet and small animal products, including items necessary for their health, care, growth and containment; (2)hardware, truck, towing and tool products; (3) seasonal products, including lawn and garden items, power equipment, gifts and toys;(4)work/recreational clothing and footwear; and (5) maintenance products for agricultural and rural use.
I-5 Publishing is the leading provider of multi-platform content for special interest communities and brands. I-5 is part of the only truly full-service publishing services organization – offering brands a complete solution from generation of content to preparation for all platforms to distribution to mass market and specialty retailers and into consumers’ homes. I-5 Publishing was founded in 2013 by Mark Harris and David Fry. I-5 Publishing is headquartered in Irvine, CA, with offices in Los Angeles, CA, Lexington, KY, Shelton, CT, Metuchen, NJ, San Francisco, CA and Chicago, IL.