American Soybean Association And FarmLink Team Up To Launch ‘Operation Benchmark,’ Helping Farmers Improve Yields Through New Benchmarking Service

The service, called TrueHarvest, is a new benchmarking service that for the first time accurately shows farmers the full range of performance potential for fields, down to a 150 square foot micro-field level. This, in turn, allows farmers to determine the true potential of their land and to identify where to invest-or not invest-to optimize productivity and profitability.The TrueHarvest service provides a baseline that supports the farmers’ and their consultants’ and input providers’ expertise, while still respecting the integrity and privacy of a farmer’s data.

As part of Operation Benchmark, FarmLink will make contributions to ASA and its affiliated state associations based on participation. FarmLink will also offer incentives to every qualifying grower who purchases the TrueHarvest benchmarking service. The Association funding will be directed toward the valuable education and advocacy efforts ASA conducts to increase the profit potential of U.S. soybean farmers.

Further demonstrating the support of this partnership, ASA will extend this offer to existing and new members of the Association, and FarmLink will pay one year of membership dues for all participants.

Through MachineryLink’s fleet of rental combines, farmers access the latest technology without the expense or maintenance of ownership, allowing them to invest in more profitable areas of their operations.

SOURCE FarmLink; American Soybean Association