Agriaffaires at Innov-Agri 2014 in France

To strengthen ties with its users and find new partners, will be present at Innov-Agri which is held for 3 days from 2 to 4 September 2014 in Outarville (45-France). This year, agricultural entrepreneurs will try to win a Cochet sweeper and one month of communication on the website by answering a questionnaire directly at Agriaffaires E55 stand. The draw will take place every night of the show and the winner could directly take home his win.

This show is the largest of the year for Agriaffaires. Even though Agriaffaires has participated to 15 agricultural fair trades around the world, the French agricultural market remains the main market and also its original market, where the bonds to users and partners are definitely stronger.

The concept of the Innov-Agri lounge was born 25 years ago with a simple idea: exhibit farm machinery in their natural environment in order to bring users and manufacturers close together. France Agricole group wishes to turn its magazine into reality and allow the readers to discover “on the spot” the products they only see in the paper. In 1989, the first edition of the show as well as the concept of live demos were created.

Over the years, the number of visitors keeps growing: 20 000 visitors in 2009 to more than 100 000 visitors expected for the 2014 edition. The same is true for exhibition space. With the early 60 hectares of land, there are now over 150 hectares which are entirely dedicated to agricultural machinery & live demonstrations.

To celebrate fittingly its 25 years, Innov-Agri organizes the final championship of France Tractor Pulling this year. This event will take place every evening after the show closed to let exhibitors and visitors to attend it.