The MELT required an inventive catering box solution that could meet the company’s high quality standards for delivering fresh, hot and crispy grilled cheese happiness. Turning to its Silicon Valley roots, the company developed advanced technology to reinvent food delivery with their new Smart Box — the food industry’s first catering delivery system using sophisticated software to perfectly balance humidity, heat, and air circulation. The Smart Box design dramatically improves catered food quality and redefines today’s food delivery experience.
“We want to ensure the best product experience for our guests whether in store, at the office or for any occasion,” said Jonathan Kaplan, CEO of The MELT. “We just couldn’t find an existing catering delivery solution that could do the job, so we invented one ourselves.”
The Smart Box means grilled cheese happiness is now available anytime, anywhere – from office lunches to birthday parties. Everyone loves a hot, fresh and crispy grilled cheese, especially when it’s delivered right to them.
Over the past three years, The MELT has transformed the fast casual food industry with its state-of-the-art mobile ordering system and proprietary high tech cooking equipment, delivering customers a menu of 100% all-natural, classic cheesy goodness — grilled cheese, homemade soups and farm fresh salads with grilled cheese croutons, handcrafted fountain sodas and artisanal soft serve ice cream. Its innovative business approach has helped The MELT to emerge as a leader in the fast casual restaurant space.