ShopSmart Survey Reveals 28 Percent of Women Cant be Bothered With Coupons

Yonkers, NY (PRWEB) July 28, 2014

In a new national survey about shopping and saving on groceries featured in the September 2014 issue of ShopSmart, from Consumer Reports, 28 percent of women said they can’t be bothered with coupons, and 15 percent called them a “necessary evil.”

So for those who don’t like dealing with coupons, ShopSmart has identified 12 coupon-free strategies that can help shoppers save at the supermarket – as a price scan by secret shoppers revealed it’s all about where consumers shop, and what they buy.

ShopSmart’s money-saving tips include using “loyalty cards” regularly, trying more store brands, hitting the deli counter for meats and cheeses – which can save shoppers up to 30 percent – and shopping at big-box stores and dollar stores.

“If coupons just aren’t your thing, don’t worry because there are lots of other smart ways to shop,” said Lisa Lee Freeman, editor-in-chief of ShopSmart. “And, if you’re among the 10 percent of women who are self-described coupon queens, keep it up!”

ShopSmart asked 1,008 adult women across the U.S. how they like to shop and save on groceries. Findings suggest women are still interested in saving a dollar when hitting the supermarket – 82 percent say they make a budget for their grocery shopping and stick to it. The survey also found that to save money, women are buying groceries more often at dollar stores (26%), megastores (24%) and farmers markets (23%) and less often at convenience stores (35%), drugstores (24%), warehouse clubs (23%) and specialty stores (20%).

For the additional survey findings, the full list of tips, apps, and websites to find deals, check out the September 2014 issue of ShopSmart, on newsstands now.