BASF predicts Rust Belt cities, unpretentious innovation and sustainable living will help drive North American color choices for 2018 model year vehicles

The North American local theme focuses on today’s individuals who are innovating in the most unlikely areas. For example, once a cash-only model, farmer’s markets are now offering credit card capabilities. The “cottage industry” is another example as individuals are harkening back to a simpler time and developing low-key solutions that advance society through modest, yet sustainable models.

“The colors we’ve chosen will highlight a car’s beauty and create a strong color memory while reflecting both the driver’s desires and the North American consciousness,” said Czornij.

The global theme of the latest color trend forecast, “Under the Radar”, indicates a budding trend – people around the world will appreciate uniqueness and see their individual thinking and actions increasingly impactful in society. The choices of automotive colors will reflect an increased consumer demand for differentiation and individuality. Bright colors as well as warm-influenced colors in new metal effects will enrich the color portfolio of the cars of tomorrow.

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SOURCE BASF