Chobani Partners With IMG To Reach New Greek Yogurt Fans

Chobani will increase its presence andproducts to students and fans by leveraging IMG College’s access to school decision makers and its partner schools’ intellectual property on campus, in local retail locations, food service, at athletic facilities and more. In addition, students will enjoy Chobani during on-campus health clinics, community events, and athletic training events.

The partnership enables Chobani to have authentic access to IMG College schools dovetails with our key retail partners in these regions andis a natural extension of Chobani’s current school-based grassroots programs, which include a recently won second contract with the U.S. Department of Agriculture’s school lunch program. It also coincides with an on-goingcampus sampling tour that brings the brand’s signature cafe experience to schools, colleges and universities throughout the country making it a comprehensive, fully integrated program.

IMG is a global leader in sports, fashion and media operating in more than 30 countries around the world. IMG’s businesses include College, Media, IMG Academy, Events and Federations, Golf, Tennis, Fashion, Models, Clients, Consulting, Licensing, Joint Ventures, and creative management agency Art + Commerce. In 2014, IMG was acquired by WME, the world’s leading entertainment and media agency. Together, the companies offer an unparalleled client roster; world-class partnerships with sponsors, brands and broadcasters; and marquee assets across entertainment, events and fashion.

SOURCE Chobani