The mobile app provides an entirely new way for youngsters and adult guests to interact and learn about the animals of the Rainforest of the Americas, which showcases unique and endangered species in replicated natural habitats. This enhanced, interactive experience, powered by TE2’s Software-as-a-Service (SaaS) platform, leverages iBeacon technology to unlock content including detailed animal and habitat information, audio, and high-resolution images as visitors move through the exhibit. Guests will also find it easier to navigate through the Zoo grounds by leveraging TE2’s Live Branded Map(TM). Additionally, visitors are able to receive contextual messages from the Zoo that welcome them, remind guests of key opportunities, and thank each guest as they leave. Through the app, visitors will also be allowed to take the content home with them, creating a relationship with the Zoo that extends beyond their visit to the physical park.
TE2 is a real-time, in-venue SaaS platform that enables our customers to promote their products and services when guests actually need them. This takes more than just pushing a message to a guest’s location. Our platform intelligently combines user identity, proximity, and real-time data to deliver the right promotion, to the right guest, at the right place and time, creating new revenue and customer loyalty.
SOURCE TE2, The Experience Engine Inc.