Tea marketers can win over the parent demographic by positioning tea as a replacement for alternative beverages. This means leveraging tea’s healthful properties and perhaps even juxtaposing these attributes against other popular sugary kids’ beverages (i.e., sports drinks, soda), all the while underscoring ethical farming and production practices. Tea marketers must also harness the powers of the internet, social media and the blogosphere when specifically seeking to connect with Millennial moms. Technology impacts almost everything a Millennial mom does and buys for herself and her family-from online purchasing, checking her Facebook page, or posting a photo and location on Instagram. It’s therefore essential for tea marketers to engage Millennial moms with relevant dialogue to keep them loyal and spreading the word to her social circle.
SOURCE Packaged Facts