American National Introduces Innovative Social Business Program for Multiple Line Insurance Agents in Partnership With Hearsay Social

Social media is becoming an increasingly important tool for financial professionals to connect with their clients and prospective clients. The launch of this industry-leading program demonstrates American National’s commitment to providing a comprehensive set of tools that its multiple line agents can use to build meaningful relationships with their clients. These agents will be using the Hearsay Social SaaS platform to build their online presence and connect with clients on Facebook, LinkedIn, Twitter and Google+.

“I am quite impressed with Hearsay Social,” said Brett A. Calder, a multiple lines general agent for American National. “In no time at all, my team is able to schedule content campaigns in advance, making our social media presence relevant and current. This will be a very valuable tool for my business.”

“As social media becomes an integral part of how insurance agents do business, we wanted to help our agents leverage the many opportunities available,” said Scott Campbell, American National Senior VP and CMO – Multiple Line. “Through Hearsay Social, our agents will be able to more easily connect with current and prospective clients over social media, deepen relationships and ultimately grow business.”

“We are proud to be working with American National to empower hundreds of their Multiple Line agents on social media,” said Hearsay Social CEO Clara Shih. “American National is leading the insurance industry by providing this opportunity to connect with clients and grow business through Hearsay Social.”

American National Insurance Company (American National), headquartered in Galveston, Texas, was founded in 1905 and is licensed to conduct the business of insurance in all states except New York. American National has been assigned an ‘A’ rating by A.M. Best Company and an ‘A’ rating by Standard & Poor’s, both of which are nationally recognized rating agencies.

American National is also a family of companies that has, on a consolidated GAAP basis, $23.5 billion in assets, $19.2 billion in liabilities and $4.3 billion in stockholders’ equity. The family of companies offers a broad line of products and services, which include life insurance, annuities, health insurance, credit insurance, pension products and property and casualty insurance for personal lines, agribusiness, and targeted commercial exposures. The family of companies operates in all 50 states and its major insurance subsidiaries include American National Life Insurance Company of Texas, American National Life Insurance Company of New York, American National Property and Casualty Company, Standard Life and Accident Insurance Company, Farm Family Life Insurance Company, Farm Family Casualty Insurance Company and United Farm Family Insurance Company.

Hearsay Social, a LIMRA Elite Strategic partner and SIFMA strategic partner, has raised $51M from Sequoia Capital, NEA, and top executives from Facebook, Twitter, and Google, and is headquartered in Silicon Valley with dedicated local presences in New York, Chicago, Atlanta, Austin, Toronto, London, and Paris.