“Sunland-Tujunga Neighborhood Council has long been a supporter of bringing the entire community together to focus on the ultimate goal we all want: to further improve the quality of our lives and the prosperity of our business climate,” said Sunland-Tujunga Neighborhood Council President Mark Seigel. “Aligning Sunland-Tujunga with the Angeles National Forest really enhances our potential to do that.”
With the grassroots branding initiative steadily progressing since May 2013, the last nearly 16 months of work have more closely united many of Sunland-Tujunga’s philanthropic service clubs, groups, organizations, non-profits, and local businesses. Hundreds of residents took part in a survey, voicing their dreams and visions for Sunland-Tujunga, and all sharing thoughts in a similar vein: Sunland-Tujunga should be an artistic and physical gateway to the Angeles National Forest. A community full of boutique shops, art galleries, a few more great places to eat, entertainment for youth, and antique stores…Yes, a little bit Mayberry…A lovely community where you’re close to the outdoors, yet not far from the City. And where it’s safe and fun to live and work.
The new brand and logo encompasses where Sunland-Tujunga is today, not only in terms of its geographic location, but also community needs, budget realities, and community participation.
“Branding and marketing allow Sunland-Tujunga to communicate more efficiently who we are and how we are perceived,” continued Milana. “The more we are recognized for our unique attributes-one being our proximity to the nationally known and advertised Angeles National Forest, the largest urban forest in the United States-the broader and more persuasive our reach becomes. The more Sunland-Tujunga businesses and other stakeholders leverage our brand, the more we’ll solidify our identity and realize our dreams and vision for the future of our great town.”