The Farmers Market Goes Online: Farmigo Launches in NY and SF

NEW YORK, NY — (Marketwire) — 12/11/12 — Farmigo announced today that it launched the first online farmer’s market to connect communities — such as workplaces, schools and community centers — directly to local farms to provide a personalized online marketplace for local, fresh-from-harvest food. The first food communities are rolling out in San Francisco and New York with Los Angeles, Seattle, Portland, Denver, Chicago and Philadelphia soon to follow. Farmigo also announced that it has raised $8 million in Series B financing led by Sherbrooke Capital and RSF Social Finance joined by Series A lead investor Benchmark Capital.

“At Farmigo, we envision a community-oriented food system in which people and farmers in the same geographic region are connected, and everyone has access to fresh-from-harvest food,” said Farmigo founder and chief executive officer, Benzi Ronen. “The Internet has been collapsing supply chains and rewriting conventional business models for nearly two decades, but until now it has had limited impact on the food industry, which is ripe for change. There has never been a better time to disrupt the status quo and Farmigo is poised to fundamentally change the way food is purchased and distributed.”

“We have been committed to our community-supported agriculture program to bring our locally grown, organic produce to San Francisco residents, but there is a big opportunity to expand it so that far more people have access to fresh local food,” said Nick Papadopolous of Bloomfield Farms Organics in Petaluma, Calif. “We believe Farmigo’s approach can really accelerate the amount of people who have access to locally harvested, fresh food. It can have a big impact on improving the efficiency and sustainability of our food system.”

The first Farmigo food communities have cropped up in a number of locations in the New York and San Francisco metro areas, including:

“Finding and retaining the best employees is always a challenge. Starting a Farmigo food community was a perfect opportunity to stand out by offering a health and wellness benefit to our employees that is unique and aligned with our company values,” said Mike Germano, Carrot Creative CEO. “Everyone is impressed with the quality and variety of the farms and food, and how easy and convenient it is to order and coordinate. It feels great to be part of a program that is supporting a local economy of farmers.”

Farmigo started in 2009 as an online software provider to help farms manage their CSA subscriptions. Three years later, hundreds of farms in 25 states are using Farmigo technology and Farmigo has connected them to over 3,000 delivery sites with more than 30 million pounds of produce delivered to date to over 100,000 families. Farmigo recently became a certified B Corporation, joining a growing roster of over 600 companies, including Patagonia, Method and Etsy. The certification reinforces Farmigo’s commitment to creating value for its stakeholders, including customers, suppliers, employees and shareholders.