Vidicom Creates Puff Pastry Magic and Consumer Engagement for Pepperidge Farm

“When presented with the opportunity to provide consumers with direct access to the Puff Pastry brand spokesperson Gail Simmons via a live webcast with InteracTV, we jumped at the chance,” said Theresa Miller, Brand Manager, Frozen Desserts at Pepperidge Farm. “Our fans are always looking for simple yet impressive recipes and easy entertaining tips. Enabling them to pose questions to and interact with a culinary expert like Gail Simmons through InteracTV will undoubtedly spark excitement and greater engagement among our followers.”

Through this tactic, Vidicom helps to share with Facebook fans the brand’s message that entertaining with Pepperidge Farm Puff Pastry is not only easy, but makes every holiday host look like a pro. From Sausage, Pepper and Onion Bundle hors d’oeuvres, to Holiday Chocolate Mint Profiteroles and Dulce De Leche Banana Napoleons for dessert, these Puff Pastry creations offer a new twist for any gathering or home cooked meal. During the live webcast, fans will get the opportunity to ask Gail questions directly and learn the latest techniques for creating Puff Pastry perfection.