Feed additives increase animal growth, reduce environmental pollution and decrease production costs. Moreover, they enhance the physical characteristics of the feed material, improve nutrients’ digestibility and eliminate pathogens.
However, the high price of selected feed additives, such as fatty acids, has restricted market penetration in the short term. With increasing awareness and affluence on the demand side, the impact of price is likely to decline.
“Compound feed often does not deliver all the necessary nutrients needed for the expected level of health and wellness of the animals,” explained Shanahan. “Heightened awareness about the need and benefits of feed additives, along with farmers’ openness towards new products, will undoubtedly drive the market in the future.”
Product differentiation will play a key role in cutting through clutter. Participants offering customised, efficient and cost-effective products, backed by strong technical support will hold a strong advantage over their competitors.
“End users prefer a one-stop shop experience,” concluded Shanahan. “Feed additive suppliers, therefore, need to develop innovative products that can be customised to address issue-specific challenges and that meet the needs of farmers.”
Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
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SOURCE Frost & Sullivan