“We currently hold over 250 customer-focused educational events per year,” said Jim Gambill, Delo commercial and industrial brand manager, Chevron Lubricants. “While we will continue to meet with customers face-to-face, we see a clear value in bringing some of this content online. At Chevron, we have always believed that to be a true business partner, you must share your market expertise as well as provide customers with exceptional products. The updated ChevronDelo.com site is just one way we continue to help our customers be successful in their businesses.”
The site will be updated on a regular basis and will include insight from Chevron subject matter experts on best practices and important topics. Jim McGeehan, Chevron’s global manager, heavy-duty diesel engine oil technology and the chairman of the ASTM heavy-duty engine oil classification panel, which is charged with setting limits and verifying testing for the development of API oil classifications, will be a regular contributor to the site, providing updates on the development of PC-11.
Each year, the company works with its family of marketers to host Delo-branded educational events around the country. These events tap into the market expertise and product knowledge of both Chevron and its lubricant marketers to help deliver bottom-line performance improvements to customers. Within the agriculture community, Chevron has hosted countless educational events at regional agriculture shows across the country to help these customers improve their businesses, so they can continue to put food on plates around the country.
On July 29, 1999, Chevron introduced the Delo Truck, a rolling ambassador for the Delo brand. Averaging over 40,000 miles a year, the truck has visited 49 states as well as Canada and Mexico. The current version of the Delo Truck has 19 learning stations – most with interactive displays. Visitors to the truck can explore various topics, including maximizing drain intervals and interpreting evolving OEM drain recommendations.
In 2004, Chevron held its first Construction Symposium, which brings together experts from top construction and mining companies to share their experiences and perspectives on key trends, issues and products. The goal of the program is to help develop creative practices for outstanding performance, profitability and success in the challenging construction and mining markets.
To further its educational efforts, in 2006, Chevron launched the Lubricants University site, which provides its marketers with online access to a wealth of training materials, courses and other lubricant-related educational content.
“Sharing our knowledge with our customers is an integral part of the value delivered by Chevron Lubricants and the Delo brand. Finding timely, new and relevant ways to reach our audiences is a critical part of our ongoing success,” said Gambill.
Chevron’s Delo product family includes engine oils, premium lubricants and extended life coolants that provide premium performance and bottom-line value for diesel powered vehicles that may demand extended service protection and drain capabilities.
The exceptional performance of Delo lubricants is a result of Chevron’s proprietary ISOSYN(TM) Technology which combines premium base oils, high performance additives and Chevron formulating expertise to provide superb diesel engine parts protection – all at an outstanding value. ISOSYN Technology helps customers by providing extended service protection, maximizing engine durability, and minimizing operating costs.
All Delo products are covered under the Delo Warranty Plus program, which provides bumper-to-bumper protection against lubricant and coolant related failures as described in the Delo Warranty.