Arable Announces Pulsepod(TM) To Improve Agriculture Through Certainty

Princeton, NJ (PRWEB) June 07, 2016

“We’re at the very beginning of a major transition in how agriculture uses data,” said Dr. Adam Wolf, CEO of Arable. “Thirty years ago it was all about how to grow more crops with less inputs, but now we’re in an era where we’re empowering people to manage complex natural resources with precision. What farms need are facts on the ground to make better decisions in the face of dynamic risk. Imagine if you ran a restaurant and didn’t know how many chefs would show up for work – you wouldn’t know to plan or manage effectively. We believe Pulsepod has the potential to transform agriculture through certainty.”

Pulsepod helps a range of stakeholders capture upside opportunity and reduce downside risk:


Arable understands farm data as business intelligence for the grower and their trusted partners. At the same time, Arable’s API was designed for interoperability, meaning the data can be plugged into existing platforms like AgSense or AgWorld to reduce the number of apps people juggle, or simply downloaded into Excel. All Pulsepod data is securely communicated using military-grade encryption.

“Agriculture is a complicated relationship between science, hard work and Mother Nature,” said Lisa Asimont, Director of Grower Relations of Francis Ford Coppola Winery and former board chair of the American Society of Viticulture and Enology. “Forecasting our winegrape crop is crucial to the sustainability of our business and has a direct effect on our wine quality and bottom line. We are excited to work with Arable and help make forecasting a success.”


Arable is currently engaging with a number of high-profile partners to test the Pulsepod around the world and across agriculture:


Arable has begun taking preorders of a pilot production of the Pulsepod at USD$500 for shipment in summer/fall 2016. At launch, Pulsepod will be available with three different mounting configurations (vertical stake, center pivot, and pole-mount). The mounting system can be swapped for a stereo camera for computer vision applications, and an additional mounting port allows for existing sensors (such as soil moisture or irrigation monitors) to be used with the Pulsepod’s telemetry system.